5 Essential comprehensive competencies of marketing strategy personnel

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Marketing strategy management refers to the process of planning and implementing concepts, pricing, distribution and promotion of ideas, products and services in order to achieve the exchange of personal and institutional goals. Marketing strategy Management is a process that includes analysis, planning, execution, and control. Its managed objects include ideas, products, and services. Marketing strategy management is based on the exchange, the purpose is to meet the needs of all parties.

I. PR ability

First, the ability to communicate and express. Marketing strategy personnel How to do a good job in sales, has the ability to communicate is very necessary. On the one hand, the marketing strategy personnel must have the good language expression ability, the marketing strategy personnel is good at using the sincere and the ingenious rhetoric, obtains the customer the trust and the support. Attention should be paid to the proper use of words and proper intonation, so that people feel cordial nature, avoid disputes, pay attention to listen, pay attention to customer mood fluctuations. Be able to communicate effectively with leaders and colleagues. On the other hand, you should have a strong ability to express words, fluent, concise, vivid text to write a variety of business research reports, express their views and suggestions in written language.

Second, interpersonal skills. The interpersonal ability of marketing strategy is the symbol of whether it is suitable for the work of marketing strategy. Because the work of marketing strategy is the PR process, the highest form of public relations is interpersonal relationship. This requires that they have the ability to deal with all kinds of people: on the one hand, in the enterprise with the superior and colleagues to get along well with each other, forming a team combat capability, on the other hand to be able to establish strong interpersonal relationships, maintain continuous business relations, and to constantly open up new customers for enterprise products open a broad market. In interpersonal communication should pay attention to do: treat people warm and sincere, tatsu oneself, in the transaction process pay attention to human touch; seize every opportunity and time to make friends, and constantly summarize and improve the art of dealing with interpersonal skills.

Third, the image of etiquette. Marketing strategy personnel should have a good image of the instrument, in the dress style to consider the age, season, grade, accessories and other factors. Marketing strategy personnel dress to be appropriate, neat and clean, in the process of interacting with customers should be respect-oriented, value their image and pay attention to behavioral norms. Strive to behave all give customers a good impression. Good image also lies in the internal quality of marketing strategy and professional ethics, in the contacts to fully display their own culture and inner temperament, so that customers can kiss their people and trust their objects, and finally reach a deal.

Ii. information collection and processing capacity

The current market competition is increasingly fierce, simple market research and the old means of information search has been unable to adapt to the vast amount of market information in a twinkling. Marketing strategy personnel should have a strong ability to collect and organize information, to do a good job in the market activities. Good at learning and using a variety of information processing technology, comprehensive use of a variety of channels, including networks, newspapers and conferences, the new situation in the market, new problems to make rapid response, as timely, accurate, comprehensive and specific to collect all the information related to marketing strategic objectives, and processing, timely feedback to the enterprise.

Iii. Pioneering and innovative ability

The most attractive customers in the market are new products, new advertising, new ideas and new technologies, which are attractive mainly because of their "new". The marketing strategy personnel must innovate unceasingly in the concrete marketing strategy work, only then may attract the more customer, obtains the bigger marketing strategy effect. If we blindly subject to the shackles of tradition, dare not imagine, dare not innovate, lack of the idea of different, human will never progress. Therefore, the marketing strategy should actively break through the status quo, change the different sales model, to create brilliant results.

The process of marketing strategy is also the process of promoting the enterprise, marketing strategy should be good at capturing the useful information around the environment, good at using new methods, new thinking, with new ideas to lead the trend, and then occupy the market. As a marketing strategy to treat the new situation, we should also adopt multi-directional thinking, from all aspects to think, analysis, so as to achieve unique results.

Iv. Adaptability

Marketing strategies work with a variety of people, in this complex and changeable interpersonal environment, only one mode and attitude to treat customers is difficult to achieve success, which requires marketing strategy personnel must have flexible adaptability, in adhering to the principle, the complexity of simple, Achieve success in marketing strategy activities. Especially in emergencies and emergency situations, marketing strategy to be able to calm, decisive treatment, give full play to their own adaptability, only in this way in the marketing strategy work Dudangyimian.

Marketing strategy work is an interactive process in the face of changing markets, people and events. Marketing strategy can calmly think about the problem, good at discovering the surrounding every useful information, and according to the market changes, quickly adjust their marketing strategy strategy, which requires marketing strategy personnel have a good adaptability.

V. Ability to think and summarize

Marketing strategists often use different means and methods to achieve sales goals in the course of their business. Excellent marketing strategy personnel will be their own characteristics and advantages of thinking, and constantly summarize the promotion, and ultimately form their own marketing strategy style. Some people put themselves into a product expert marketing strategy personnel, and some people will shape themselves into a social marketing strategy personnel. Only with good thinking and summary ability, marketing strategy personnel will have a sober understanding of themselves, so as to avoid weaknesses, choose the appropriate marketing strategy style.