5 essential methods of promotional means for foreign trade website construction

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The promotion means is outside the Foreign Trade website product itself selling point, wins the user order the effective method. Successful promotional methods often in the user feel that the product is good, but did not make the final purchase decision, is hesitant to stimulate the user's desire to purchase, break through the user to buy psychological barriers to the last line of powerful tools. Successful promotional means should have the following 2 features:

From the user's interests, so that users can not refuse

Reusable

Again savvy users, if they can grasp the psychological needs, to the hidden psychological expectations, so that users really feel the benefits, nature can let users take the initiative to pull out the purse. At the same time, promotional means should be true and lawful, not to use deception or illegal means to cheat the user's trust. Otherwise, the ultimate unlucky or stationmaster himself. Below, we briefly introduce foreign trade website construction Common 5 kinds of promotional means.

I. Creating a sense of urgency

Limited-limit promotions are common in daily life, and online transactions are equally applicable. Through the limited limit of the website product publicity, can create a tense atmosphere, so that users do not think they will be cut off the goods. Not only is the foreign Trade website, the current popular group buying site is also through a day of a product group buy to limit the purchase time, today do not buy, tomorrow will not have this benefit.

Second, appear in the correct position

Promotional information should appear as much as possible at the end of the product presentation and the place where the cart appears. So when users hesitate, through the stimulation of promotional information, stimulate their desire to buy. Some stationmaster likes to place the promotion information on the homepage, but when the user comes to the product page, probably already forgot the homepage the promotion content, has lost once again convinces the customer to buy the opportunity.

Third, the integral is courteous

Through the form of loyalty shopping points, the webmaster can achieve a certain number of points to the user to give free gifts, or a gift of the site's coupons, coupons. So that users feel cost-effective, happy, through also can increase the user's two times purchase rate.

Iv. Free Shipping

Free shipping is also a popular promotional tool for shopping websites. Of course, for overseas shopping sites, free shipping may lead to increased operating costs of the site. In this case, the webmaster can set the purchase amount to achieve a certain value when the freight is free, or set the membership level, so that the repeat purchase rate of users enjoy a free shipping policy, thus through the profit of the difference to make up the cost of the promotional means of expenditure.

V. Coupons, vouchers

In the Foreign Trade website design, the stationmaster may display the cash coupon number on the payment page, for the user payment cancels the amount to use. The discount itself is not the number of discounts, such as 70 percent or 75 percent, for the user's psychological differences are not large, but the psychological difference between the discount and no discount on the big.

[Original article, reprint please indicate the source of Shenzhen website Construction www.mulandesign.com]