Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
to the Internet search, Web site to promote research data there are many, including many effective methods of promotion. In fact, although E-commerce Construction and corporate website promotion methods are many, but these promotional methods are always the case.
many times, we do not need so many promotional strategies, just need to do a good job of the site and will be selected to promote more in-depth implementation of the method, so adhere to the site has gradually become famous on the Internet.
here, the author after learning the experience of the predecessors and their own step-by-step exploration experiments, summed up E-commerce website construction to promote the five key steps to be known, for your reference, briefly described below.
, positioning analysis
Site Analysis: The site's own anatomy analysis, the purpose is to find the basis of the site of the problem;
e-commerce positioning: The Enterprise website for E-commerce positioning, clear site location;
e-commerce model analysis: Analyze the E-commerce model of the website, and study the electronic commerce pattern matching with the website;
Industry Competition Analysis: The industry competition situation, the industry website comprehensive analysis;
Website Development Plan Analysis: E-commerce website short-term planning and long-term development strategy implementation feedback analysis.
Ii. Website Diagnostic
site Structure Diagnosis: The structure of the site is reasonable, efficient, whether it is convenient, whether to meet user access habits;
Site page Diagnostics: The page code is concise, the page is clear, page capacity is appropriate, the page color is appropriate;
file and file name Diagnostics: File format, filename, etc.
Access System Analysis: Statistical system installation, routing analysis, Regional analysis, visitor analysis, keyword analysis, etc.
Promotion Strategy Diagnosis: The website promotion Strategy is effective, whether backward, whether adopts the compound promotion strategy and so on.
Third, marketing analysis
keyword Analysis: keyword is appropriate, keyword density is reasonable, etc.
Search Engine Login Analysis: The use of what type of login, the information is valid;
Link Correlation Analysis: The link popularity is high, whether belong to the link of the bigger correlation;
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Target Market Analysis: Analyze the target market and study the relationship between target market and marketing;
Product Analysis: Analysis of product characteristics, product selling points, etc.
Marketing Page Analysis: Marketing page Setup location, marketing page content, marketing page of the first feeling, etc.
Marketing Channel Analysis: How to use the channel of marketing, new marketing channels how to open up;
Follow-up products and services Analysis: follow-up product development, service feedback analysis;
Price Analysis: Price, rationality, etc.
four, comprehensive optimization
Web site architecture optimization: Structural optimization, e-commerce operating environment optimization;
website page Optimization: page layout, page design optimization;
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Navigation Design: The convenience of navigation, navigation, such as the text optimization;
Link collation: The site's internal and external links to deal with;
Label optimization design: To optimize the design of related labels.
Five, integrated promotion
website Traffic Promotion strategy: key or flow problem, this process will use a lot of network marketing methods;
External link Promotion: the use of friendship link strategy;
Viral marketing Strategy: The specific strategy needs to be flexibly used;
Other Promotions: Focus on network changes and develop new means of promotion.
the above five key steps of website promotion integrated Network Marketing, E-commerce website construction, website promotion and website planning knowledge, known as the key step is not to be known.
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can fully understand these five key steps, supplemented by a strong implementation, plus perseverance, then wait and see, your site will be famous network AH.