5 Marketing mistakes that startups need to watch out for

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Lead: In the first few years of entrepreneurship, the odds of failure are extremely high. But if you avoid these mistakes, you may be able to improve your chances of success.

For entrepreneurs, it is admirable. Although the chance of success is simply too small, but there are still entrepreneurs, and still have enterprises continue to win. So, there is a problem, the failure of the enterprise is because of what failed? Because entrepreneurs are determined, bold, competitive, and they need to run the personal qualities of a successful business.

The co-founder and CEO of Boostability, Travis Theorpe, an expert on internet and marketing technology, recently shared 5 of the most common mistakes he made in the first few years of his start-up in the company. By checking traps in everything the company does right, it's easier to see how these things cost an ambitious CEO the inability to succeed.

1. The failure of the online market.

This is a "search" era, and if you don't do online marketing, you can't sell as much as possible. According to invesp,80% Internet users to buy online. In addition, 81% of Internet users study products online before buying them. For your business to thrive, your business must be convenient for consumers to do their online surveys and shopping. SEO work, social media marketing, across all channels of communication between the cross-selling, for the promotion of network visibility is absolutely important.

Media exposure, press releases, traditional PR, social media, and even graphic media marketing should be embedded in strong online elements. For example, many companies now embed QR codes and social media images into their print ads because they know more and more people will find their online business. SEO activities and marketing work intersect more, you will get more network visibility.

2. Unable to listen to their customers.

78% of customers will listen to other online customers more than other resources. Whether your major marketing work is online or offline, give your customers a simple, direct way to interact with you online. They will give you feedback on products, pricing and business practices. Conversely, you give them a "gossip" feedback that will turn into friendly relationships. Your quick, helpful response to your customer feedback and comments will impress your existing customers and prospects, and prospective customers are those who investigate online reviews and decide whether they want to use your service.

3. Cannot take advantage of future growth.

While many offline marketing jobs have short-term effects, your online marketing efforts can last for a long time. If you do your own brand effectively, you can grow exponentially. Your previous online marketing can continue to affect your business over the next many years. Ensure your online image, this range from the company's website to the company's microblog account, all in the information, tone, and overall look and feel consistent. Customers and prospects respond well to attractive sites and are more likely to return to your site. Make a little effort right now and you'll be in the next few months, even years.

4. When the market changes, can not adapt and grow.

It may be that your initial business model has some degree of effect, but if you don't study your market persistently and evolve accordingly, you have a great risk of backwardness. Travis Theorpe Own Company has a lesson in this. If they keep the status quo, they cannot have an exponential growth, and perhaps none of them will survive the present. Do surveys in your industry and also in the geographic area of the market. Based on similar companies in other areas, you may be leading the trend in your field. Study how other successful small businesses within your range are thriving and are implanted in your business you find. When you are leading the market trend and stand out in your community, it pays to take the time to do a detailed survey.

5. You cannot track and evaluate your marketing work.

Web Analytics tools can provide you with valuable market research and insights. Use network analysis to observe which market behavior generates traffic to your business, what your audience wants to know, who is buying, who is not buying, and what kind of customer has left your site without buying anything. Being able to evaluate your online business with actions will allow you to improve your user experience, identify trends in your customers, and increase your sales.

By eliminating these 5 risk factors, you will be well on your way to success and will not fall victim to the 80% failure rate of small businesses in the first few years. In your own business, have you experienced these 5 practices? How do you solve them, perhaps you can share them and help others face their challenges.