5 methods to analyze SEO site keyword competitiveness

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5 methods to analyze SEO site keyword competitiveness

First, look at the number of keywords search results (SERP)

In Baidu or Google input box to enter the site keyword, looking at the results of the search for the return of the number of returns, the number of return, the expression of competition, the number of return, of course, the expression of competition is small.

This result quantity is made a competitive grade follows:

Search results less than 500,000: attribution of weak words;

Search result 501 million: A word that is often small in attribution;

Search results 1.003 billion: attribution of the common words;

Search result 3.005 billion: attribution strong words;

Search results above 5 million: belong to the high difficulty word.

This is a set of one of the techniques introduced everyone: is based on the page title with the Target keyword page number to determine the SITE keyword competition intensity, return results more intensity is greater.

Query syntax is "intitle: Target keyword", for example, we look at the competition of wedding photography, you can enter: intitle: Wedding photography, show Baidu for you to find the relevant results of about 5,500,000, then the expression has 55W Web page topics including Xian wedding photography.

Of course, in practical applications, we may find that there is also a large number of search results and competition is not consistent with the situation. In this case, the number of serp from the point of view is not very reliable, the number of return results of a huge amount of water, it is necessary to use other analytical conditions to implement the comprehensive evaluation.

Second, look at the Site keyword search index

Our common tool is the Baidu index, this data response to the Site keyword user Search frequency, the larger the number of daily search, that the word business is higher, to bring the effect of the customer better, special index high word is the target of business competition, so the difficulty will be greater.

The same data divided into several levels (this is based on the Baidu Index as a reference):

Less than 100 searches: belonging to less competitive;

Number of searches 100-300: often small in attribution;

Number of searches 300-500: belonging to the regular;

Number of searches 500-1000: often biased in attribution;

Search more than 1000: belong to the high difficulty word.

At the same time, proposed that we pay more attention to Baidu and Google's related search, the relevant search ranking is based on the number of searches and relevance of the ranking. In other words, the site in front of the keyword, is the word relative to the most relevant words, the word search number is also at the top of the list. This order in the once more search can be seen, now Baidu has already canceled this function, of course, now many related words are brushed out, we can perlocution out of ordinary.

Third, look at the home page ranking there is a portal station, the industry station inside pages and Baidu products page

If you search a website keyword in the first few Baidu home is Sina, Baidu, Qq,tom and other major stations, or is the industry station, or Baidu know, Baidu picture station, Baidu News station, SEO this word competition is very strong, need to spend great efforts to protect. such as the portal station of a point of independent channels, ALIBABA,HC360,58, China Chemical Network, etc., if there are many major stations before, the weight of the high standing in front of him is a two-level domain name, * * Domain name, the target page, you go to promote the words, resistance is also very large, the initial

Four, look at competitor's website structure and internal optimization

For the analysis of the competitor site has also said, here by the way: HTTP://WWW.CHENGSE520.COM/1, the Site keyword First page is a stand-alone domain name, or level two domain name? is the channel and the column, or the individual content page? If the site keyword is on the first page of the content page, Then we can use the topic, column, Channel page to optimize it may easily exceed the opponent.

2, Title, keywords, description tags and other: title does it put the target keyword? is the target keyword in front? is the title style reasonable? Is there a different description of each page?

3, the structure of the site and other: up to a few clicks can reach any content page? Website navigation do good bad? Covers a navigation bar, breadcrumbs. Is there a sitemap that covers HTML styles and XML styles. For the picture optimization is in place, covering the picture volume, alt attributes, if the master optimized, in conjunction with the ALT attribute keyword, but also in the picture around put on the target keyword. Whether the station has optimized traces, the head and bottom whether there is a website keyword bold, website keywords, website keyword navigation and other common practices? These indicators can give us a reference. On-site optimization can also look at the relevant blog related articles.

Five, look at the competitor site outside the chain and included

This we should be good at using SEO tools, referral Chinaz webmaster tools, is not bad, many features seated. Ordinary we are looking at the external chain of opponents, understanding the number and quality of Web links. Another is to view the site of the competitor's collection and whether the snapshot updated immediately, the day included several pages. If the other side of the chain number of more, the PR value is higher, contains more pages, snapshot update faster, then restatement the station weight is higher, the website keyword competition degree is bigger. The above data can be aggregated into an Excel table to make it easier to compare multiple competitors ' web sites.

Of course, in most cases, analysis of a website keyword competitiveness must not light reference to a data, but from the top five aspects to see, such as "Xi ' an wedding photography" This word, look at the results, 5,020,000, but the competition is very strong, so the Site keyword competition analysis to be combined.

Because the site keyword analysis in the position of SEO is important, so the corresponding site keyword competition degree of analysis is particularly tight. Perhaps these many friends all know, the reason is listed in this, just to let not know friends understand, let know friends more aware of the Site keyword Competitiveness Analysis of the close. Do SEO and combat the same, have to do to the enemy, can be victorious, do not know the Site keyword competition analysis and there are no other better techniques, but also expect to know the friends of the generous enlighten.

This article by Xi ' an wedding photography http://www.chengse520.com editor reprint, please specify. Thank you for reading!