5 principles that must be understood before a novice webmaster

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As a new webmaster maybe you are full of longing for the future, eager to, but we say that the beginning of everything difficult, in the long run, the webmaster should be in the beginning to grasp the direction of efforts, will not lose direction, have harvest. The following 5-point type of new webmaster must understand before the principle, hope to the new webmaster Help.

1, the content is not only kingly, and very overbearing

This seems to be nonsense, but it is also true. We often see a good SEO practitioner who can make some people find a site, but often can't guarantee that he will visit the site again. So an excellent website planners The most important three purposes is: use SEO technology to enable users to find the site, and find his site on the content, that is, he is interested in your site, and may often back to patronize. In this respect many large famous stations do very good, such as Sina news, especially the comments section, have a certain degree of freedom of speech, so many people keen on this. Other mop, ask, Baidu Bar, etc. also do very well, they are very good to meet the user experience. In short, excellent content and a lot of original, often update these aspects of work done, the site rankings and PR value rise is a natural thing.

2, the enemy, win

Frequent analysis of excellent competitors is one of the daily work of webmaster. Specifically, you can search a hot keyword, and then carefully analyze the first few site characteristics, after their own summary and digestion, write down their own experience, it will be helpful.

3. The myth about PR value

In the SEO industry, also learn too many people too deified the importance of the PR value, but I personally think this is not entirely correct. In Google, we know that the PR value is an important factor in the ranking of search results, but this is definitely not the only determinant. PR value is an important algorithm mark in GOOGL ranking, and people who have done GOOGL optimization understand this rule. Generally speaking, PR 5 of the Web page will generally be ranked in the PR 1 front, of course this is not absolute, sometimes PR for 1 pages will be ranked to PR for 5 front, because the PR value is not the only determinant of the site rankings, it is said that the number of factors to determine the ranking of the site dozens of, and the PR value is only one of the Already, and now GOOGL is increasingly reducing the impact of PR values on rankings. The website wants to maintain the stable good rank, the content is the first place. Have excellent content, even if PR is 0 can row to other high PR worthy of the front. So as a new webmaster, do not deliberately to pursue the PR value, but first do the content.

4, reciprocity-outside the chain of choice

Relatively speaking, the choice of the chain is more important, do outside the chain as far as possible to choose the site of high PR value, as above, the PR value of the site, you can drive the link of the site's PR value followed, this is the main way to transfer weight. Join you can with NetEase, Sohu, Yahoo these cow B's website outside the chain, then congratulates you, your PR value certainly does not need to worry is not high. Of course, these big stations generally ignore US these rookie, then select the link should try to select the same industry or related industries of the site to do the link, and a little, special attention do not join the link factory, it seems that many sites can be linked to each other, but in fact, as long as a site by the search engine found Other stations will suffer, your station may not be spared, by the search engine k off. General, the new station do not rush to carry out the chain, but should be collected after the search engines, generally 3 months or so outside the chain more appropriate. Because this time the new station's online rankings are very unstable, or even no rankings, this is normal, is commonly known as the "sandbox effect" (sandbox), to last 3 months or even six months to a stable and good rankings.

5, lay a good foundation-about the optimization of website structure

Finally, the overall site structure optimization is also very important, many SEO novice too superstitious in the internet about the choice of hot words, I think this is inappropriate. Some search engines for keywords, description label, etc. have not been very "cold". The overall structure of the site optimization is kingly. First, is the URL address optimization, a clear, can indicate the URL of the site path, not only conducive to user experience is also conducive to search engine spiders crawling. Second, is the page code optimization, a lot of SEO cattle people are stressed that the page as small as possible without flash or JavaScript code. Although the visual effect is relatively poor, but can make search engine crawler index site speed greatly accelerated. If you want to use Flash, it is best to use a static method below the navigation bar. Now most of the site using div layout, embedded a large number of JS code, many experts suggest that the single page size is best not more than 80KB, is very basis, too big will affect the search engine cable engine crawl speed. (This article original, reprint please keep http://www.xiexing.net/A5 webmaster net start, thank)