5 SEO Rumors that web designers, editors and bloggers should know

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Understanding the basics of Search engine optimization is an important skill that many people, even search engines, should have. Web designers, webmasters, journalists, editors and bloggers should be familiar with the factors that search engines use to rank sites and content. However, search engine optimization is a complex and incomprehensible area. This is mainly because the search engine how to rank a content only authoritative source of information is the search engine itself. The problem is that search engines are only revealing a small part of the search engine's results to prevent cheating. This leaves room for speculation, misdirection and fiction. This article, hoping to debunk the main 5 SEO rumors, and to provide you with the real information available to optimize the Web page.

Rumor one: Google PR is a good way to evaluate the results of SEO

If you have a toolbar in your browser, you will see that each page has a 0-10 rating, which is the PR value of Google. Although PR is one of the factors that Google uses to rank web algorithms, it is not an accurate way to evaluate search engine optimization results. In addition, the PR value seen in the sidebar is not the number used in the Google algorithm.

Rumor two: You can get good rankings by optimizing labels

According to rumours, placing the target keyword in the keyword and description tags of the Web page will make these words better ranked. This is clearly wrong. According to Google's own release of information, they do not use these tags to affect the rankings for many years. Google only mentioned in the note that the description of the results will appear in the search results, so the description tag should be a page accurate, relevant and attractive description.

Rumor three: Search engine optimization is a one-time activity

Search engine optimization can be roughly divided into two categories: Station optimization and outside the station optimization. The optimization of a site is not a one-time activity, depending on the size and update of the station. However, link building has always been an ongoing activity-you must continue to build and attract high-quality links, and continuing work will only enhance the rankings. Even if your target keyword is already the first, you need to keep the link building in place--don't forget that your competitor may have been trying to squeeze you out of the first place.

Rumor four: You should submit your site to Google, Yahoo, Bing

Major search engines such as Google and Bing don't trust the new pages you submit to them-their spiders will crawl through the Web to crawl new pages and put them in the index library. The quickest, easiest, and most trusted way to get a new page indexed by Google is to link to the new page with a high-quality Web page that has already been indexed.

Rumor five: Optimize the site to measure and adjust the keyword density

It is clear that search engines want to return the most relevant results when a user searches for a keyword. This means that they will return the page that contains the keyword. The existing evidence shows that the search engine to determine what a page is the content of the algorithm is far more complex than the keyword density. So the best and simplest idea is to consider "how I write content to let users find what they want when they search for keywords." Also, remember to use at least a few of your target keywords on the page.

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