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After the new wave of digital media, every social media guru you meet may tell your business how important it is to embrace social media, but in fact it's 1001 challenges, and experts will tell you that social media is a great magic that can turn your business into a profit. In fact, social media is growing geometrically, but only partly, not the whole truth. Here is a part of my experience here to share with you.
1: Social media is not cheap, he needs a lot of resources: money and manpower
Many social media "experts" will say that it is easy to do social media. This is actually a huge eunuch. For a long time in this field I can tell you authoritatively that it needs money, communication and manpower. This is a big investment for an enterprise. It is on a constant basis to add your product to the visitor's life and show them to them. So you have to train your employees to test the brand and respond to every problem the customer raises. This is a demanding requirement. The question is, are you ready to invest? Do you have the time, money and manpower to do the work?
2: It takes time before it brings tangible results
Social media is undoubtedly the most time-consuming marketing channel. It takes patience to achieve results.
3: How to measure ROI
Social media is not a popular competition and not every one of them is equal to your customers. If every sum of money can be measured, then every investment can only be justified. The big question is how do you measure successful social media?
4: How to make a profit in social media or to turn the most into a customer?
Turning your best into a customer may not be an indicator of the success of social media, but it should be done throughout social media marketing. The question is, how are you going to convert your most to your customers?
5: The negative effects of social media may put your business in a crisis or dilemma.
Social media is an unregulated environment in which users are free to enjoy anonymity. I don't need to be able to create an e-mail message under the supervision of the Government or any private agency, Weibo account or blog post, I can write an article on "So-and-so enterprises to deceive consumers 10 reasons", and then send this article to my thousands of fans on the microblog or forum, blog.
So don't go into social media without thinking. Think again, like a 27-year-old Miss Kennedy, although very good, but announced the election of Kennedy's president, indeed this spirit is worthy of respect, but I would like to ask her: "What is your strategy for winning?" Even if you have the determination to do something, you still have to think and plan. This article by the three Agricultural Information Network http://sannong.cuncun8.com Original reprint needs to indicate. Thank you!