5 typical error practices in Weibo marketing and solutions

The topic of Weibo marketing is getting hotter, more and more companies are doing it in their own way, some are doing well, and some are just using Twitter as a new advertising channel, and last week my partner, @wisp, wrote an article on Weibo marketing: Twitter is still delivering the ipad? That's a hell of a letter! Summary of some micro-blog marketing process Some of the problems, this article continues on this topic and share some of my ideas, welcome to add and discuss.

Performance：

Ask yourself every day, how can you quickly increase the number of fans? Through some prize-winning activities, in the QQ group to find others mutual powder, through a number of application brush, and even spend money to buy some zombie powder, every day staring at their own number of fans, Rose is happy, not a rise of worry.

I see a lot of fans of corporate Weibo accounts, but what about so many fans? How much of this fan is really the target user, how many zombie powder, so many fans to do? May not have thought, just blindly pursue this quantity, may be the boss's request or is the evaluation index. In short, this kind of imagination is very common in microblog marketing.

Recommendations：

1. Listen first, through some keywords in the microblogging search, the keyword can be the name of the enterprise, product name, or even some of the competitor's information, to see how the microblogging users on how to discuss these, is negative or positive.
2. Filter and filter out some target users who are interested in or complaining about your product, they may have problems to solve, try to help them, even if they answer some questions and provide some information.
3. Look at your competitors, how they do it, how their fans are, whether they serve good fans, learn their strengths, and avoid making the same mistakes as they do.
4. The number of fans is cloud, not too much attention to the number of fans, to spend on listening.

Performance：

Many companies take Weibo as an advertising channel outside the TV and newspaper in micro-blog gushing, is entirely a melon-style practice, such as hair some companies and what the title, some leaders to visit the company, released a technology world-leading products, and face the fans of some questions, help, Doubt but indifferent, forget the social media marketing is the essence of dialogue.

Recommendations：

1. Change your mind, microblogging marketing is not to send ads, is up and user dialogue, to help users solve problems;

2. Listen again and see what the user is talking about, complaining, praising your product, and joining in their conversation.

3. Adhere to social etiquette, specific to see my previous article 5 sentence to participate in the basic language of social media dialogue;

Performance：

I see a lot of corporate micro-blog is abandoned, the original opening of the microblog may just be a fad to catch up. This loose fishing is not advisable, there are many users may see your business on Weibo has an account, and some questions to the account for help, comments or letters the past, but in the end but can not wait to reply, this experience is very bad.

Recommendations：

1. Microblogging marketing needs to first set a goal, no goal is not planning;

2. Set goals remember to just pursue quantity, for example, the number of fans, forwarding number, the number of micro-blog every day, and should start from their own reality, can be developed, for example, through micro-blog to find five users complained about the most, weekly and five fans to a dialogue, to help 5 users to solve practical problems, Through these to achieve understanding of users, help users of the target;

3. People, very important, there are many enterprises do not have the ability to have independent microblogging marketing team, it's possible to maintain a few posts for Weibo, which requires someone who has a passion for Twitter, a willingness to share and talk, and then the person to share some experience with the company, knowing that Weibo marketing is not a person or department thing, Everyone has this awareness.

Performance：

There may be some extraneous content to get fans, or it may be that the person who maintains the microblog is randomly sending irrelevant content to accomplish every day's task, each one of which may be in a different format.

Recommendations：

About Content marketing articles, I recommend a few, one is to play network for the case of micro-blog marketing analysis, part of the content strategy is well worth watching and learning, "Fun Play Network" social media (micro-blog) marketing analysis, and a previous article on social media content strategy, 10 steps to develop the content strategy of social media marketing.

Performance：

Let the sales team to do micro Bo, assessment activity conversion rate, every month to check how many new users from micro-blog, found that the effect is not good, the boss of micro-Bo marketing the effect of suspicion, responsible for micro-BO marketing people marginalized.

Recommendations：

In fact, a lot of articles in the last year, has been a reminder to the boss, once you want to do social media marketing, please stick to it, not a quick buck. Recently, with many companies to maintain the micro-blogging industry exchanges a lot, in fact, for most enterprises, the main functions of Weibo:

1: The use of high-quality content to create corporate brand;

2: Release the enterprise information;

3: Interaction with fans, communication;

4: Monitor potential customers and customers;

5: Research competitor.

Welcome to add! It is not a wise choice to link microblogging marketing to sales.

Summary：

Single for microblogging marketing, I think 3 factors determine its success or failure (although has been said many times, but still want to emphasize the point, do not love to see the jump!) ）：

1: Contents;
2: the interaction;
3: Insist.

This article link: http://www.socialbeta.cn/articles/same-tips-about-weibo-marketing.html
Author: puting