5 ways to teach you to identify inferior SEO service providers

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

With the network marketing and the continuous specialization of SEO, a lot of web site owners or small and medium-sized enterprises are SEO services to the rhetoric of the hype. No such expertise in the site of the main or 618.html "> responsible person to their own site to them, after their" optimization ", ranking and flow not only did not improve their own site is search engine clear clean. Perhaps these service providers do not charge you, but your site has been added to the blacklist of search engines, it is even more difficult to come to the daylight. Now introduce several methods, so that the site owners in the selection of SEO service providers, more confidence, but also hope that the SEO industry peers, can observe the professional ethics, so that the industry benign development!

1. View their rankings

When you touch an SEO company, the first thing you need to do is test their own site's SEO effect. This does not mean that they must be ranked first in a highly competitive keyword, but instead browse through his site and find their target keywords, and then search for the overall effect of these keywords. An SEO company may not rank well in the word "SEO"--because the keyword is too competitive--but if they are a regional service provider, then the relevant rankings for SEO services in the region should be good. If even the keywords of their own company do not go up, there is no reason to believe their ability?

Make sure the keywords of these service providers are in the best position and decide whether you need to choose them to serve you.

2. Observe their domain name

The domain name of a regular company is often short and good--yahoo.com,apple.com,amazon.com. And not some less serious companies will be in their domain name filled with a large number of related business keywords, so that the manual access rankings. Some fraudulent SEO companies will choose to buy some you have your industry keyword domain name, I hope you find it on the search engine. For example, suppose you opened a hotel in Fuzhou, and have a hot spring special services, perhaps you want to get good rankings in these keywords, then search "Fuzhou" "Hotel" "Hot springs." You will find that there is a website for providers that optimize such keywords, but that doesn't mean they have a strong SEO capability. Their web site may be filled with keywords, so that the search engine to give him a good ranking.

A formal service provider keeps your rankings at a good level without using these tricks or manipulating you.

3. Full disclosure of details

Beware of service providers who cannot explain the optimization strategy. They might say: "Your site needs to be updated weekly, we are responsible for changing keywords and description and ' other important operations ', and if you default, your site rankings will disappear on search engines." "Will they continue to optimize? How do you think they serve you but don't want you to know what to do?"

Detailed information disclosure is definitely an effective rule of thumb. After all, this is your website and you have a right to know what it will become. Make sure that the service providers you hire are happy to explain their optimization strategies and practices to you in detail.

4. Watch out for chain service

Although outside the chain is also a regular service provider SEO tools, but some service providers through their own network resources with hundreds of chain links to your site. Please be alert! Many of these chain quality are not good, and even may be black chain, the effect on your site may not be so good. Let's say your website is about cupcakes, and hundreds of them are from websites about cars, and it's not very helpful for you. In addition, the weight of such websites is usually relatively low, the weight of the link is of course small.

If possible, contact blogs or magazines through personal or corporate relationships and have them write soft text. Have the PR department publish news and announcements about the site to get a high weight outside the chain. A stable relationship is better than a purchased chain effect.

5. Self-study some SEO

With the search engine algorithm constantly updated, SEO service providers may be aware of these changes-and follow the footsteps of the search engine, which is an opportunity to test the knowledge level of the SEO service industry. SEO basic knowledge has a certain understanding, can determine whether the service provider use Black hat or gray hat method. This is enough to save you a lot of time and money in the selection of SEO service providers.

SEO is vital to the health of the site, but the industry is not yet transparent, which requires you to be extra careful. If a careless fall into the trap, it may cost you a lot of money. More investigation, more simpleton, can let you from inferior service provider further step. More SEO information please pay attention to http://www.webop.org