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Internal factor URL appears in the keyword page title in the keyword General content appears in the first paragraph of the page in the keyword appears in the last section of the page in the keyword Heading tags such as h1,h2 in the keyword site in the links in the keyword-oriented content of the link in the export link Export links appear in the keyword image file name in the keyword alt tag appears in the keyword comment in the key words in the keyword reasonable frequency update content on the search engine display site structure circulation PR, rather than distribute PR keyword appropriate modification (bold, italic, etc.)
External factors a large number of import links from the high PR worth of Web page to get import links from the relevant content site to get import links to the Web page that the link points to have specific content anchor text has the key words around anchor text The length of time that an anchor text exists in an article or sentence to import a link general import links exist for 3-6 months The value of a one-way link is higher than the export link of the page with the import link of the exchange link less than 100, the less the outgoing link the better link from different IP reasonable import link growth frequency
Things you need to avoid. Keyword Stacking all anchor text is the same use CSS or background color to hide content, it is the heinous great evil use JavaScript jump the same IP under the page directly to a large number of Exchange Links Bridge page and cloaking, inducing search engine crawler, this is the heinous great evil Adult content, illegal drugs, gambling-related content duplication of the Web site to cheat most of the pages have the same page title added to link Farm or link Exchange class site using the penalty of the domain name site based on the punished IP
Try to avoid the problem there are dynamic variables in the address of a single picture and Flash site with JavaScript Web site navigation bar or directory to do site navigation without ALT tags 〈head〉〈/head〉 there are too many code between the site has too much to do with the theme of the content Import links in the purchase of links in the majority and cheating sites on the same server search for a number of major disease blacklist, avoid these sites