50 things you need to know to open up a Web Store

The first part, the preparation (mentality/resources/positioning) before opening the shop

1. The network opens the shop to sell the froth black tea like, is the low threshold, the high competition profession. Low demand for funds, low demand for manpower, low technology, you can do your neighbor aunt can do.

2. Now is the economic dark period, a large number of unemployed or displaced population will enter the industry to compete with you, please be prepared, this is definitely not blue ocean.

3. The basic requirements of the Network open shop: About RMB 2000 yuan above the operating capital, the basic business acumen, enthusiasm for the network, 0.5 people (refers to part-time), 1 computers plus 1 digital cameras.

4. The best combination of network open shop is a couple or couple 2 people group. In fact, the first 1 people can support the scene, 2 people at the same time to enter http://www.aliyun.com/zixun/aggregation/7430.html "> Opportunity cost and risk began to improve, more than 3 people you are almost no profit 2 words." (Deduct salary opportunity cost)

5. Don't rent an office, don't hire an accountant. If you can save the province, it is more important to drive down costs in the early stages of a store.

6. Taiwan Network Open Shop has a very high exit rate, do not want to open a shop on the network to quit the stable work. It is best to start a part-time network shop, so that the network business success and then quit the job. Of course, if you lose your job, that's a different story.

7. If you have not done business, the network open shop before more consult friends and relatives of business experience. They can teach you how to open a company, how to manage merchandise invoicing or tax invoices and other methods.

8. If you have friends and relatives can provide stable supply, with characteristics, price excellent merchandise, congratulations, you have a good starting point, no longer waste a few months to find goods, you will shorten the network open shop learning curve.

9. If you really have no concept of what to sell, then sell your more familiar female related products, such as maintenance products, apparel accessories or bags. Because you have not been a seller, at least buy these goods more often, the goods will be more feeling.

10. Blue sea goods is a very good entry point, many network open shop is the competition less of the blue sea goods, such as the high price of limited bicycles or local specialties not easily bought.

11. Can think of a good retreat, because the failure rate is too high.

12. Choose a good shop name, make up an interesting brand story, and then embrace the brand story.

13. Shop name about 2 Road: A Louis understanding memory, all the way to the wind is elegant. The best name is literally, at the same time with the Web site and related homophonic.

14 URL URLs as short as possible, it is best to have easy to identify/easy to remember/easy to search English keywords.

15. Select the network open Shop platform, you can ask for more than two years experience in the network shop operators or the Internet to inquire about platform reputation.

16. Remember to register your own actively cultivated brand, lest one day to run up, but found to be a despicable competitor to be the first to register away. (Believe me, it's going to happen)

17. The annual cost of the network open shop roughly includes the platform fee (including the revenue), the purchase fee, the personnel cost, the operating fee (water and electricity/rent/Packing freight, etc.) and marketing expenses. Beginners often less estimate marketing promotional costs, online only to know not to advertise no traffic, advertising has orders but not to earn back.

18. Prepare a dummy digital camera and a mini studio. It's a lot better to have a good shot.

19. Before opening a shop please carefully study several open shop platform in the future of competitive sellers. (including brand story/product style/pricing/distribution fee/product naming/copywriting/promotional tactics)

20. After the assessment decided to open a shop, please set a volunteer, give yourself how long time to become this category of the national No.1.

The second part, the survival prophase after opening (learning opponents/build trust/pursuit of shipments)

21. The flow after the line is not enough normal, no orders do not lose heart, all the stores at the beginning of this, if too lonely, price loss to sell orders come in.

22. Anyway, there is no business, the proposal can set up a store long blog, began to record open shop experience. If you write well, this is also a good marketing way to help expand the site traffic.

23. The main cause of poor performance: 1. Low credibility 2. The product has no special characteristics. 3. The packaging of pictures and propaganda is too bad 4. The price is too high

24. The development of 3 of the strongest competitors. Lock out the weakest one first. There is motivation to have a goal.

25. Keep an eye on competitors ' dynamics and advantages, and review the possible reasons for improving the performance of the 4 above.

26. Take a closer look at the list of major web platforms, where business opportunities are hidden and you will get a lot of direction.

27. More exchanges with senior E-commerce, bubble-related forums, basic e-commerce operating techniques can read V-Geek blog.

28. Cherish every order, careful packaging shipments. Try to get every customer to go back and buy.

29. A good way to enhance the trust of the website, 1. Strengthen the company profile and merchandise description 2. Answer each customer question or call patiently and in detail.

30. A good way to improve the traffic of the website, 1. Buy the Open Shop platform Ads 2. Sign up for the seasonal promotional activities of the Open shop platform. 3.

31. More to your target customers haunt the forum dispatch. To a number of accounts to Baidu know (Taiwan is Yahoo! Knowledge +) asked himself, incidentally praised their shop and left the Web site.

32. Inclusive Austrian guests, once 佂, their positive reputation is stronger than anyone.

33. Four Taiwan Web sites that allow you to learn about the ability to trade in goods: 1. Yahoo shopping mall 2.PChome Online shopping 3.Yahoo Auction any one of the most extremely buyers 4.V Geek ecommerce Blog

34. Continue to study opponents site for half an hour every night. Occasionally test your opponent's merchandise to find out about your opponent's advantages in order flow/packaging/distribution/return/customer service. Direct plagiarism can make you quickly progress.

35. If the operating performance of six months did not improve, immediately consult the predecessors to find ways of improvement, do not sit sleepy intends. It is also possible that you really do not fit in this line, want to open a point to change.

The third part, the Performance Take-off advanced stage (surpass the opponent/pull the big lead gap/pursue the profit)

36. Congratulations to you beyond the network open shop platform on the 90% of the rookie sellers, daily orders, performance success. You can start working out strategies to try to pull up the gap with your competitors.

37. Brand is more difficult to be replicated online shop assets, to find ways to make you a small difference in the commodity "brand." (Hypnosis myself and the customer I am a shop, I sell goods are brand name.) ）

38. The establishment of trademark VI is very important. Brand story, brand tone, wrapping paper box, each picture of the merchandise should be like your exclusive shop, irreplaceable, to have "identifiable".

39. Enhance photography. Please exclusive model (preferably exclusive for more than 1 years), the establishment of exclusive photography studio, photographic equipment upgrades.

40. Shop SEO, pay attention to the Web page, title and merchandise copy of the "search engine friendly", which can help you get a lot of free flow.

41. Efficient purchase of the network open shop platform ads. Generally speaking, this kind of investment will not make money, but can attract certain passenger flow. You want to design ads into the landing page (Landing page), so that traffic to create maximum performance. (Increase conversion rate conversion rate)

42. Seriously push customer loyalty program, in addition to boosting performance, but also to prevent competitors to low-cost offensive to dig a corner.

43. Enlarge the purchasing scale, depress the purchase cost and packaging, logistics and distribution cost.

44. Negotiate with upstream suppliers for rebate (rebate) to extend the payment period.

44. Ask your predecessors how to avoid tax, you will increase a lot of profits.

45. Have legal counsel, pay attention to the relevant brand and patent issues. Successful shops generally have a lot of legal disputes.