1. Provide free shipping. Free shipping allows you to dump competitors a few blocks. Try adding to the price of your product and see if it stimulates sales to increase the conversion, and you'll be amazed to see the rise even if the price doesn't change.
Business-supply.com adds a free shipping threshold to their online shop (order full $ free shipping, 90% order next day receipts), and prominently advertised on all pages. [PS Free shipping is not uncommon, next day IBuySpy more difficult to do]
2. Provide online Help. Shop often lost customers because in the checkout link stuck. REL website offers online customer service to help people get through the checkout process and increase the conversion.
3. Start a daily group. Provide a daily group to consumers is a good way to connect your brand and consumers, build brand loyalty
4. Provide effective order tracking. Make it easier for your customers to see the status of their orders and track the logistics.
5. Recommend products that customers may like. Amazon is doing a good job of showing the recommended products to customers based on past purchases and browsing history.
6. Provide 365-day warranty policy. Zappos provides a 365-day warranty policy for one year. Even if your final price will be higher than other retail outlets, many consumers prefer a generous warranty policy.
7. Offer discount code in email. The special offer code in promotional emails is a great way to drive people to your shop.
8. Provide a package of gift services. When customers want to buy gifts for distant friends, people often come to online retail stores. Make sure that you provide the Gift Packaging service option.
9. You can get an email gift card. Provide an email mailing gift card way to customers to share their favorite stores with their friends.
10. Provide customizable gift cards. Make sure you can provide gift cards that apply to a variety of occasions. On Amazon, customers can add photos to their gift cards.
11. There are abundant resources such as video presentation. If you have a complex product, introducing videos can help people understand how to use your product or service and see its value. Mybinding.com is doing a very good job of providing video about the product.
12. List the best-selling products. If someone is familiar with your product, listing the best-selling products will give them more confidence to buy.
13. Stay away from invisible consumption. Adding a stealth fee will certainly make you lose a repeat purchase of the customer. (Kill once and run away)
14. Let your email marketing ads look unforgettable. Today's customers are often bombarded by emails from various electric dealers. Buy stations, brand discounts, and large retail outlets like Amazon and Wal-Mart are competing for your email and making you a potential customer. How can you win this war? You have to make your clients feel different, memorable and worth having.
15. Provide customer service through social media. Many users have turned to Twitter and Facebook to complain about the product and the shopping experience. To appear and respond in a timely manner, take care of these issues quickly and provide an effective solution.
16. Can be safely and reliably paid. People want to make sure that their personal information is protected. Make sure you show vesisign certificates and other security certificates.
17. Reduce Shopping cart clutter information. Make sure that the customer is able to pay quickly and easily on your Electronic business website.
18. Outstanding customer Service. This is a way to get rid of a competitor's ten blocks and make sure you have a quick customer service that corrects your customer's complaints.
19. Provide a variety of logistics options. For a variety of reasons, people like different logistics companies. Please provide at least two logistics channel options.
20. Discount for new registered users. To be effective and to limit time, this creates a sense of urgency.
21. Provide coupons or discount codes when customers share their experience evaluations. Whether through social media or blogs, discount codes encourage users to share positive experiences.
22. Respond quickly to customer feedback. If you don't have online support, make sure you can respond quickly to emails. If you respond when they are still shopping, they are likely to complete the checkout process.
23. Send the discarded cart mail. If someone has abandoned their shopping cart during the shopping, make sure to follow up with an email to provide the help they need to complete the shopping.
24. Provide transactions only to those in your mailing list. Ensure that this transaction knowledge is directed to your email subscribers. (Non-mail subscribers, Web site not visible, entrance in the mail)
25. Special Offers are provided to those who cancel the service. If someone decides not to upgrade your beta product, offer them a deal that can't be said.
26. Offer comparison shopping. Allows users to compare similar products to find something that suits their particular needs.
27. For loyal customers. Provide special deals to loyal customers to increase their brand loyalty.
28. Provide the recommended bonus. If someone referrals a friend to your site, give them both the next purchase offer.
29. Allow automatic delivery. Hearty pet allows the user to register for automatic delivery so they can pay for the product in installments. It's great for retailers selling perishable goods.
30. There are community forums on the website. Customers help customers solve problems and ask other users questions. This is also a good way to learn how users use your products and methods, and you can improve it.
31. Fill out a fascinating "about us" page. People like to contact companies that have shopped there. Make sure that your pages effectively convey the company's vision and mission, as well as highlight the value you provide to your customers.
32. Follow up the first time to purchase customers. Send an email to follow up after the customer completes the purchase. Answer questions and thank them for their purchase
33. Users are encouraged to comment. After customers try their new product, send them a message and invite them to write a product review
34. Support Charity. And let your clients know. Today's users like to support companies that give back to local communities, all of whom are considered responsible retailers.
35. Gift Shopping service. Mercy's Store offers gifts for lovers, but does not know where to begin.
36. Refund Guarantee. If you provide it, you must support it and stick to it.
37. Low Price Guarantee. If the customer finds a lower price elsewhere, adjust to that price. You may be making less money on this sale, but you can keep your customers going shopping in your store (not to other stores).
Bestpricedfurniture.com is doing well in this respect:
38. Buy up to a certain amount of free shipping: Some business may decide not all products can be free shipping, actually buy a certain amount of free shipping, can increase the volume of shopping cart load.
39. Get rid of the scripted response. When it comes to the Customer service center, people want to talk to a real person instead of having a customer service representative mechanically perfunctory with the required unified language.
40. Send Birthday coupons. On a client's birthday, sending them a discount code and a special deal can make sure they feel very special.
41. Provide a gift card that can be printed. When people buy an online gift card, they may at the last minute be sure that they can print out a gift card to be presented in person as a gift.
42. Provide online resources. Heartypet provides a blog to help customers understand pet FAQs and how to fix them.
42. Allow users to create a wish list. This allows customers to save items they want to buy later.
43. Make shopping into enjoyment. Take the time to optimize your shopping cart, make sure it's easy to understand and make the customer look more intuitive. A happy online shopping experience can help you separate yourself.
44. Knowledge-rich customer support. As well as recommending products for user needs, make sure that your customer service staff can answer detailed questions about the product. Whether it's live chat, email or phone calls, this is very important.
45. Show cost savings. Tell people how much money can be saved by using your business.
46. Display your intolerance. Your company will always have something different. Make sure the customer is easy to see, which will make you stand out from the competition.
47. Home Page display customer praise letter. Business-supply.com is doing very well here again.
48. Add a sales area to your site that customers can easily access. HUGO boss did it:
49. Make your site search better than your competitors do. Google recently announced that it would allow small retailers to use the site search function.
50. As a business home, contact your client and contact him. It's a great way for the CEO to contact and examine a customer's experience (PS: It's best to provide prepared goodies or freebies, or simply say thank you for the Exchange), to impress and to find out important details about your customer's buying process. Personalize it and make it difficult to forget for a long time, then you will get a long-term customer.
Article: hero4u.cn
English original address: Value propositions for ecommerce Retailers