500 million return is alleged to cheat Ctrip said the strategy is correct

2013 for Ctrip, is a bad beginning. First by the profit decline, the original boss Liang Jianzhang had to take the helm, and then by the Art Dragon, where to drag the import water war, and recently, its announced at the end of February "The history of the largest ticket back now" and encounter consumer irony for "cheat." February 20, Ctrip announced the launch of the "book Ticket, Back to cash" activities, said that as long as consumers online booking Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, six from the start of more than 3,000 flights, you can get a maximum of 715 yuan of cash return. Mr., vice president of Ctrip, said at the time that the campaign budget would reach 500 million dollars. However, as soon as the event was launched, consumers questioned "never seen a 715 yuan cash return." More users Login Ctrip booking tickets found, even after the return, Ctrip provides some of the ticket price is still far higher than the airline official website channel prices. Dispatch login Ctrip Inquiries from the domestic air tickets from Shanghai, see even in its "cash back" activities of the advertising page, from Shanghai, the highest return of flights are also basically maintained at about 35 yuan. Further random inquiries, dispatch found that the morning of March 8 from Shanghai Hongqiao flight to Kunming long Water Airport auspicious air HO1121 flight economic class price is 950 yuan, the left is marked "the highest return of 35 yuan" words. And in the auspicious aviation official online, the flight economy class price is only 860 yuan, even if with Ctrip the highest return after the price compares, still is cheap 55 yuan. Team think tank monitoring data show, Ctrip launched the "History of the largest ticket back" activities, the average ticket price and go to where the net difference is not much, compared with the art of the dragon is slightly lower than 10 yuan. Spreads are not obvious. To this question, Ctrip to dispatch said "just like can not take the full price and irrevocable to sign the ticket to compare the same, cannot generalize." The return is now more than 200 yuan ticket back to the current amount of 80 yuan products, only a small part of the ticket than the official website channel expensive. At the same time, Ctrip also revealed that the current stage of the ticket return is "just the beginning of the market test", and said that they "still have after the recruit." "This year, you will be able to push the price advantage of the ticket online products." "It is understood that July 2012 with the Art hotel price after the war, Ctrip Hotel Reservation in the third to fourth quarter, respectively, the growth of 40%, 36%, this growth also makes Ctrip believe that" the competition strategy is correct. Therefore, the ticket returned to the present event.