51 Play President Liu: the biggest risk in the Web gaming industry is practitioner mentality

I think the current web game industry is facing the biggest risk is "practitioner mentality." The mentality is too hasty, will produce the low cost profit product, affects the entire industry future scale and the word of mouth. The mentality is too slow, will affect the Web game market layout and investment, missed the good opportunity of industrial development. Web game after 07 years of germination, the embryonic 08, the growth of 09, with the accession of more and more enterprises, the market on the product also experienced a blowout, the current market has webgame 500 balance.　　The development bottleneck of the web game can be divided into three points roughly: first, the capital bottleneck two, the product homogenization third, the game life cycle only then reasonable solution several webpage game can enter the industry development the fast road truly. Product homogeneity of the web game market domestic research and development there is a very fatal problem is the homogenization of products, in the past year, a lot of two or three of small teams set up, as of the end of 09 such a small team or by a large number of companies to reorganize or dissolve,　　They have developed products are often semi-finished or copied other products on the market, that is, we commonly known as the cottage, take the three categories of game examples, the market is called the three-page game no less than dozens of, and these products are essentially mutual plagiarism. To solve this problem also from the source of efforts to establish a more professional and complete research and development team. At present 51wan independent research and development of the game are advocated to create new types of play, against plagiarism of the current mainstream products.　　The development of the core members of the production experience on average more than 5 years, with rich experience and excellent technology, 51wan hope to give players a unique product. Young people's protection of young people is the future of the motherland, must let them contact health benefits of things, this is the corporate social responsibility, but also the professional ethics of every Chinese. If the game is aimed at young people, should be reasonable game time limit, charge limit, PK limit.　　If the game is for adults, pay attention to the way, channels, clear marking age, to enter the player strict control. 51wan as the first group to join the web game industry representative Enterprises, aware of the profound social responsibility. We become the first batch of web game industry Norms Self-discipline Alliance initiator, is to start from their own, to the industry norms self-discipline responsibility, to create a green and healthy future.