51 Rebate Network CEO Ge Yongchang: often asked "Run away"

51 Rebate Network CEO Ge Yongchang: often asked "Run away" Xu Jieyun "Li Ghost" frequent infestation notoriety, "Li" also be stirred some upset. 51 Rebate Network CEO Ge Yongchang recently quite a bit depressed.　　The industry is often a return to the name of some of the new network MLM companies repeatedly crashed, and these network cheats are also playing with the banner of electricity and rebate, making the official rebate website industry reputation or accidental injury, "lying also in the gun." "The crooks are totally different from us," he said.　　The most obvious difference, Ge Yongchang says, is the principle and mechanism of its return. The regular rebate website is the electric business marketing investment part returns to the consumer's one kind of marketing, the shopping guide platform. The Electronic Business website in the marketing promotion needs to advertise, in addition to the brand advertisement, the CPS (cost per Sales) and so on the advertisement quantity which pays by the effect is also more and more.　　Rebate website is equivalent to set up a platform, its membership flow to the electrical business site, so that get commission, and then they will be part of the return to consumers, in order to achieve the three parties to win the benefit of the total. The implementation of the process is the consumer in the regular rebate site registration, and then by the regular rebate site click into the relevant electric website consumption, the purchase price directly to the electrical and commercial website to pay.　　The Electricity merchant website will the CPS advertisement effect pays the Commission to return to the rebate website, when returns the replacement cycle end, usually after one months, returns the benefit website to pay the rebate expense to the consumer account. This model in Europe and the United States electric market has been formed in 20, Ge Yongchang 2006 to create 51 rebate network is also borrowed from the U.S. market model. At present, 51 rebate network has 10 million users, the introduction of more than 400 electric dealers, become the country's largest rebate platform.　　In 51 rebate net, more than the independence of the scale of the site also has billion-yard easy to buy, many internet giants also participate in it, such as Tencent's QQ rebate, NetEase's NetEase back now, this year Ali's one Amoy also began to intervene in the field of return. The MLM Web site, which is headed for a rebate, is to attract users to pay cash by promising to spend all of their money, and to encourage users to develop the line to expand the scale. This is a typical MLM model, the initial participants may get a lot of return earnings, but if the development speed is not enough, then MLM site funds chain break will collapse.　　In fact, these are the kinds of things that have happened to the recent spate of corporate bosses. Let Ge Yongchang laugh and cry is, even have old friend call to ask: "You run?"　　"Some of the employees ' families are even worried about whether their loved ones are working in MLM companies," he said. "It's not hard to tell," Ge Yongchang said, "The key difference is that the regular electric business rebate site is based on real consumer demand, and will never ask consumers to pay directly for it." In addition, users do not because of greed by the MLM use of the cheat, regular rebate site can be generally obtained from the electrical business site 5%~10% Marketing Commission Commission, and then return the income of about 80% to consumers, usually return the amount of shopping for about 5%,"The promise of a huge return, especially the so-called 100% return, is clearly a hoax, which violates normal business rules." "At present, 51 rebate net users, One-third from Word-of-mouth, and another one-third from the search keyword, one-third from internet advertising, and then both are MLM crooks spread channels, will cause their users cognitive misjudgment."　　"We have some distress, how to make the public clear," Ge Yongchang said, they have also started some brand protection means, such as the protection of Baidu search keywords, such as the CIS. Ge Yongchang also said that with the popularity of consumer shopping, the current rebate industry has entered a high-speed development period, "Now we add more than 1 million users a month, this in 2006 years early start is not dare to imagine."　　"In addition, the competition in the electric business industry is fierce, the demand for lean operation is increasing, and the proportion of advertising paid by effect is increasing, which also brings more opportunities for the rebate industry." Inquiry "Rebate" MLM He Tianxian recently a period of time, repeatedly burst the network MLM case. May, Henan broke the "Pacific shopping website", Fujian "hundred" Mall Crash, recently, Jinhua, Zhejiang, the turnover of up to 29 billion yuan "million shopping" network MLM Big case.　　Different from the traditional direct marketing, this network MLM so-called "rebate" business model, using people's temptation to high rebate, speculative psychology, playing the banner of electronic commerce, has a very high concealment, deception, the destruction of society is very large.　　On the "rebate website" and "MLM rebate Site" Some of the problems, "the first financial daily (micro-blog)" Interview the rebate Network founder and CEO Ge Yongchang, China E-commerce Research Center analyst Xuefei, Eric Consulting (micro-Bo) E-commerce analyst Su Yanyan. First Financial daily: some rebate mode has become one of the spread of network marketing, there are data shows that in 2010, the number of traditional MLM in China reached 7 million, and the number of internet marketing is far more than the traditional remote marketing, reached 40 million. Why the current network MLM began to prevail?　　In your opinion, what is the existing soil of network MLM? Xuefei: First of all, according to statistics, China's internet users have reached 450 million last year, to the Internet development provides a broad foundation, but also to some illegal network marketing companies to facilitate. Because the use of the network to engage in illegal pyramid marketing can be in a complex form without assembly, such as the spread of a wider range, only through some instant communication can be transmitted;　　Finally, because of the vagaries of illegal network marketing, often playing the regular slogan, such as "rebate" and so on, engaged in illegal MLM, and consumers are not easy to identify. Ge Yongchang: Especially in the guise of the illegal MLM website, its main MLM object concentrated in the two or three-line city of some middle-aged and old people, this part of the people have a certain income, but also very want to finance, this kind of network MLM caters to this part of the psychological needs of people, while using their greed from ZHONGMUPhilip。　　Daily: Because this kind of website form is newer, and often wears the formal electronic commerce The cloak, how the populace should differentiate? Ge Yongchang: I have said that the distinction between this type of site mainly to see if there is no capital transactions, there is no physical transactions, there is no quality business, there is no formal qualification, there is no reasonable service of these five characteristics, but because some false rebate site often also has some qualifications, such as business license, etc.　　At the same time they will also provide a certain hotline or online advisory services, so the back two points may not be able to distinguish between the true and false, the main or whether the charge, is not based on real consumption rebate, as well as the quality of the settled businesses.　　Daily: What are the social hazards of such illegal MLM websites?　　Su Yanyan: Basically, the harmful effects of the traditional illegal mlm are all possessed by them, and they also have a wider scope and more characteristics of the numbers involved.　　Ge Yongchang: Also will be harmful to the development of the formal industry, some illegal MLM website was seized, many people suspected that some formal rebate network is also illegal, do not dare to buy things on the website, the industry reputation has great damage.　　Daily: How should the government and other relevant departments supervise?　　Ge Yongchang: At present, the law for this kind of illegal MLM website is not perfect, because the illegal network MLM is changeable, the Government should keep communication with the industry, and find out the mode of illegal network MLM.　　Su Yanyan: At present, top-down supervision is difficult, only in advance education, after the supervision. Part of the schedule is investigated "rebate" site list name stop operation or investigate the scale of the founding of Zhejiang million home shopping June 12, 2012 to investigate the country more than 2,600 counties with agent Point, Entity Alliance stores all over the country more than 2,300 counties and cities, a total of 94,000 franchisees, 1.82 million members, including dividends The right of the senior member more than 700,000 people. Zhejiang Jinhua Wenzhou Business Alliance June 1, 2012 investigation, the chairman of Guo was hunted in Zhejiang, Fujian, Jiangsu, Hunan, Hubei, Anhui, Jiangxi, Guangdong, Guangxi and other provinces and cities, is expected to involve fifty thousand or sixty thousand members, the amount of more than 1 billion yuan Zhejiang Wenzhou impression Liu Yong Shopping Network June 2012 closed, The person in charge surrendered--Fujian Fujian million business Shopping network closed in June 2012, the person in charge surrendered--Fujian Pancake Shopping Network in May 2012 with police investigation-Zhejiang Jiaxing back to the May 29, 2012 to stop the return of the crash, the boss fled--Zhejiang Jinhua Fuzhou Hundred Rebate May 28, 2012 crash, high-level run the country has joined more than 6,000 agents, the number of members reached 200,000, affecting 23 provinces and cities nationwide. Fuzhou, Fujian I love to buy a net (Weibo) April 23, 2012 Shanxi Linfen was investigated in accordance with the company's investment model in Shanxi province Linfen, Yuncheng, Taiyuan City for the recruitment of agents more than 200 people, involving the amount of more than 50 million yuan onSea Shenzhen "World Union" July 2010 Xinjiang was investigated--Guangdong, Shenzhen, Jinan, "Walker Network"--the person in charge of "running"--Jinan, Shandong Data Source: This newspaper finishing up a page 1234 next page