51 Rebate Network CEO Ge Yongchang: often asked whether to run

"Lee Ghost" frequently haunt the notoriety, "Li" also be stirred up some upset. 51 Rebate Network CEO Ge Yongchang recently quite a bit depressed. The industry is often a return to the name of some of the new network MLM companies repeatedly crashed, and these network cheats are also playing with the banner of electricity and rebate, making the official rebate website industry reputation or accidental injury, "lying also in the gun." "The crooks are totally different from us," he said. The most obvious difference, Ge Yongchang says, is the principle and mechanism of its return. The regular rebate website is the electric business marketing investment part returns to the consumer's one kind of marketing, the shopping guide platform. The Electronic Business website in the marketing promotion needs to advertise, in addition to the brand advertisement, the CPS (cost per Sales) and so on the advertisement quantity which pays by the effect is also more and more. Rebate website is equivalent to set up a platform, its membership flow to the electrical business site, so that get commission, and then they will be part of the return to consumers, in order to achieve the three parties to win the benefit of the total. The implementation of the process is the consumer in the regular rebate site registration, and then by the regular rebate site click into the relevant electric website consumption, the purchase price directly to the electrical and commercial website to pay. The Electricity merchant website will the CPS advertisement effect pays the Commission to return to the rebate website, when returns the replacement cycle end, usually after one months, returns the benefit website to pay the rebate expense to the consumer account. This model in Europe and the United States electric market has been formed in 20, Ge Yongchang 2006 to create 51 rebate network is also borrowed from the U.S. market model. At present, 51 rebate network has 10 million users, the introduction of more than 400 electric dealers, become the country's largest rebate platform. In 51 rebate net, more than the independence of the scale of the site also has billion-yard easy to buy, many internet giants also participate in it, such as Tencent's QQ rebate, NetEase's NetEase back now, this year Ali's one Amoy also began to intervene in the field of return. The MLM Web site, which is headed for a rebate, is to attract users to pay cash by promising to spend all of their money, and to encourage users to develop the line to expand the scale. This is a typical MLM model, the initial participants may get a lot of return earnings, but if the development speed is not enough, then MLM site funds chain break will collapse. In fact, these are the kinds of things that have happened to the recent spate of corporate bosses. Let Ge Yongchang laugh and cry is, even have old friend call to ask: "You run?" "Some of the employees ' families are even worried about whether their loved ones are working in MLM companies," he said. "It's not hard to tell," Ge Yongchang said, "The key difference is that the regular electric business rebate site is based on real consumer demand, and will never ask consumers to pay directly for it." In addition, users should not be greedy for the MLM to use the Bluff, regular rebate site can generally get 5%~10% 's Marketing Commission commission from the Electric Dealer's website, and then return the income of about 80% to the consumer, usually return the amount of shopping for about 5%, "promised huge return, especially the so-called 100% The return is clearly a hoax, which violates normal business laws. "The current 51 rebate netOf the users, One-third from Word-of-mouth, and another one-third from the search keyword, one-third from the Internet advertising, and then both are the spread of MLM crooks, will cause their users cognitive misjudgment. "We have some distress, how to make the public clear," Ge Yongchang said, they have also started some brand protection means, such as the protection of Baidu search keywords, such as the CIS. Ge Yongchang also said that with the popularity of consumer shopping, the current rebate industry has entered a high-speed development period, "Now we add more than 1 million users a month, this in 2006 years early start is not dare to imagine." "In addition, the competition in the electric business industry is fierce, the demand for lean operation is increasing, and the proportion of advertising paid by effect is increasing, which also brings more opportunities for the rebate industry."