"5.12" Three anniversary of the earthquake how clever event marketing?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Another 5.12, the three anniversary of the Wenchuan earthquake. Believe that the people still forget the grief at that time, three years later, the situation is still difficult to erase from our mind, when mentioned again, will still arouse the resonance and shock of the heart. Today, I browsed the news on the Internet, I saw a lot of 5.12 of the plate, the contents of the plate has news, pictures, events announcements, and much attention. I think that if the use of the impact of this event, clever marketing, it is a good way to promote the site.

First, the soft article promotion. High quality of soft Wen will bring the site a higher quality of the link, and increase the number of sites, so the role in the promotion is obvious. If the 5.12 earthquake events written in Soft wen, in the expression of commemorative theme, but also into their own business ideas or dynamic, there will be good results. I work in Woo Jun recruitment network, recently our company held a commemoration of the "5.12" three anniversary essay competition, in order to cherish the memory of the deceased, the meaning of life, and motivate employees to love life, make progress enthusiasm. Then this can be written to the soft text, through the description of essay activities, not only the performance of the 5.12 theme, but also indirectly publicized the company's rich corporate culture, two birds.

II. thematic production. For the three anniversary of the 5.12 earthquake, each site can produce a corresponding topic to commemorate. Of course, the content of the project needs to have its own characteristics, such as can be integrated into their own corporate culture, staff spirit, commemorative activities, personal sentiment and so on. The content should have the innovation, causes the reader to resonate at the same time refreshing.

Third, micro-bo marketing. Since last year, Weibo has become a powerful social tool, and Weibo marketing has been popular. A good marketing way, will let the propaganda effect achieves the multiplier effect. The author thinks, on 5.12 events, each website may use the microblog to transmit own unique commemorative way. If you can make a special commemorative video or commemorative animation, attach their own logo and upload, with the corresponding text and so on. Fans watching video and text at the same time also remember the Enterprise logo, if done well, will attract more popularity for micro-blog, to achieve better promotional results.

Iv. promotion of public interest activities. May 12, 09, Baidu has prominently added a column on the home page: "Network transmission confidence to support the construction of the disaster area", let people feel more warm, at the same time, Baidu particularly recommended the Sichuan merchandise, both to the Netizen passed the memorial 5.12 Signal and promote the Baidu, can be described as a successful marketing case. The author believes that the site can also be promoted through public welfare activities, such as shopping sites can be carried out and then donated to the foundation, recruitment site can be a free day to Sichuan enterprises to support the development of Sichuan enterprises, will be effective public welfare activities.

The author thinks, although the event marketing is very effective marketing way, but in the marketing process needs to have the minimum social morals and the social responsibility, avoids to have the negative effect, also cannot borrow the event to exaggerate the marketing. To commemorate the 5.12 earthquake for the event of marketing, in the marketing way belongs to the public good marketing, so in the marketing need to close the theme, from the social Commonweal, to public welfare for the purpose, appropriate publicity themselves. Through public service publicity, public welfare activities, such as events in the Ming and advertising in the dark, will be both.