51WAN CEO Liu said the shanzhai version of the Web game company will be eliminated

WAN President Liu July 15 News, domestic web game manufacturer 51wan President Liu recently in the interview with Tencent Science and Technology, said, with the gradual maturity of the web game market, as well as the successive entry of major giants, the future of small-scale Shanzhai version of the web game company will gradually be eliminated by the market and players.　　Liu is the first web game company to get an investment in China, and last August the company gained 2.5 million dollars in venture capital from Sequoia. Liu said that in the acquisition of this investment, 51wan has been successfully accumulated tens of millions of user groups, in the field of web game to reach a leading position, completed the first stage of development needs.　　Next, the WAN wants to develop and position its brand in a more popular user base. At present the 51wan revenue mainly comes from the independent operation.　　But Liu also said that 51wan future positioning will be the product output and operating platform, in addition to independent research and development and operation, 51wan and most giants have maintained good relations of cooperation. Despite the growth of the web game market, the share of web games remains the tip of the iceberg compared to traditional games. This makes the Liu from 2007 to today feel a bit of pressure. She says the biggest feeling that entrepreneurship brings her is "a sprint, a marathon". (text/Jingdong) The following for Tencent Technology interview Liu Record: Tencent Science and Technology: Web game development so far, including Shanda, NetEase and almost all of the online games giants are dabbling in it. 51wan How to see the change in the market?　　Do you feel the market is being squeezed? Liu: 08 years after the major online game giants dabble in it, so that the 51wan feel that the market obviously increased competition. Talent threshold, market threshold, research and development threshold has been improved. But the giant's entry can also speed up the development of the industry, educate a wider user base and raise the interest of the capital on the web game market. Overall, the positive effect of this phase will be greater than the negative effect.　　Another 51wan positioning is the product output and operation of the professional platform, and independent developers, 51wan at present and the vast majority of giants have maintained good relations of cooperation. Tencent Science and technology: the industry believes that the web game has been a number of bottlenecks, such as short life cycle, players easy to lose, homogeneity of serious, promotion channels, such as fierce competition.　　As a pioneer of web games, how much improvement or change do you think these problems have in 2009? Liu: With the market mature, small-scale shanzhai version of the game or the company will gradually be eliminated by the market and players.　　Ebb Tide, the remaining manufacturers and products will be in all aspects of different degrees of improvement and improvement. Tencent Science and technology: as rely on investment operation of the online enterprise, 51wan current distance from your previous goal how far?　　Are there any specific data, such as revenue and market share, that can be disclosed? Liu: 51wan's early development is not dependent on investment and operation of the enterprise. In its early days, 51wan relied on rich product sources and Web pagesThe platform positioning of the game professional field quickly attracts many users and relies on these users to grow up. Sequoia made its first round of investment last August, providing a good guarantee for the 51wan research and development and technical team. 51wan has been successfully accumulated tens of millions of user groups, in the field of web game to reach a leading position, completed the first stage of development needs.　　With the increase of web game application products, the proportion of web game in the whole game market will increase, the development of the next stage of 51wan hope to develop and lay the public brand status in the more popular user group. Tencent Science and Technology: Now the channel for the king's characteristics in the Web game embodies especially obvious. including Baidu, Thunder, VERYCD in the mode of joint operation into the market. 51wan How to coordinate the two modes of autonomous operation and joint operation in the future.　　What is the current ratio between the two companies? Liu: 51wan The first stage of the development of independent operation, the joint operation only selected a few brands have the status of manufacturers, such as Baidu, Sina is the first and 51wan cooperation manufacturers.　　The main revenue of 51wan now comes from its own platform. Tencent technology: Do you think the Web game 2009 how big the plate?　　How to view the future space of the market? A: Web game 09 than 08 will still have a relatively large market growth, should be more than 50% growth rate. Web game The current market plate is only the tip of the iceberg.　　The future of web games in the Cross-platform application, advertising revenue, E-commerce revenue will have a broad space. Tencent Technology: 51wan Entrepreneurship for several years, very hard and full of morale.　　Can you talk about the biggest feeling of starting a business?　　Liu: The biggest feeling of entrepreneurship: The Hundred meters sprint, also marathon. Tencent technology: Thank Liu to accept Tencent Technology interview.