51wan revenue growth continued for over 300% years

March 21 News, web game company 51wan founder and CEO Liu said today, 51wan last year's income billion, the increase for many years to maintain more than 300%, has reached the listing conditions. In addition, Liu bluntly current page tour competition situation has been to "fire", the introduction cost of new users has at least increased 10 times times.

As one of the first companies to enter the page tour industry, 51wan finally waited for the whole field to become increasingly hot for a day. However, this situation also means that 51wan is facing a competitive pattern, the strategy has been different from a few years ago.

There were only 11 users when the first day of 51wan came online a few years ago. There is a great chance of swimming in a competitive market that is clearly the blue sea. And now "already is the Red Sea and even the flames of the market", with Liu Words is, holding more and more hot money counterparts, product source, channel all aspects are facing fierce competition.

Take the channel as an example, the cost of acquiring new users of a page-tour company increases by one times every year. A few years ago the introduction of a new user would cost about a few cents, and now at least 10 times times. It is said that many of the page tour companies have been hard to make money.

In this case, 51wan set himself a "three ship" strategy.

First, the ice-breaking ship strategy: To do strong product line, to achieve differentiation. Second, the escort ship strategy: With the domestic large-scale Internet platform for further cooperation, in the competition to achieve a total win. Third, submarine strategy: rely on the past four years accumulated 60 million users (currently still at a hundred thousand of per day growth), adhere to the field of in-depth development in the page.

Official data show that 51wan last year's revenue scale has exceeded billion. Liu revealed that the company has maintained a growth rate of more than 300% over the past few years. In the exchange of technology with Sina, Liu confirmed that 51wan has actually reached the listing conditions, but she declined to disclose the listing timetable, location and more details.

In fact, a number of page tour companies are in the preparations for the listing of related matters.

"In the next two or three years, there may be three or four web game makers on the market," Liu expects the entire industry to be more mature and stable, which also means "this year is the most competitive year for web games."

Liu pointed out that compared with the previous industry incubation period, the current page travel industry has entered the stage of large-scale competition, involving funds, strategies, products and many other aspects, not any single factor can be decisive. Rowing against the tide, Liu warned that if 2012 which home page tour companies are eliminated, it will be very difficult to turn over opportunities.