56 Net founder Zhou Juan: To be a rational long-distance runner

"Competition is like a marathon, and at the end of the day, you never decide who loses and who wins." For us, we've lost a chance, now we have to seize this opportunity to rise. "The pattern competition for video sites has not ended. Despite the ups and downs of HULU (relying on film and TV shows and variety show copyright purchases, user fees), UGC (user original content, reliance on advertising), but 56 net founder, general manager Zhou Juan, a young female entrepreneur, with rational adherence, finally "King" return, to seek the initiative, Intent on the tide of social trends in video, again beyond. "Everyone and the 56 nets, representing the development track of social video, we need to do is grasp the opportunity to achieve beyond." "Is it a good thing or a bad thing to keep a bullet in a protracted fight?" This problem puzzles The video site riders people for a long time, including Zhou Juan. 2005, Zhou Juan left NetEase, as the first to take the lead in the domestic UGC model of the founder of the video website, entrepreneurship, she has a strong feeling, the rise of broadband Internet development form from the picture text into multimedia, entertainment become the direction of development, video service demand will grow rapidly. Coincidentally, YouTube was just online. Go hand in hand the start is very smooth, 56 network development rapidly, 2007 by Sequoia Capital (once invested in YouTube), Haina Asia, two rounds of nearly 30 million U.S. dollars of investment. With the potato, Youku respectively in 2005, 2006, set up and rise, video industry once formed Beijing Youku, Shanghai potatoes, Guangzhou 56 network pillars trend. But the increasingly demanding profitability, coupled with its own desire for scale growth, has shifted the profit model for mainstream video sites. Potatoes, Youku continue to increase the copyright purchase, HULU model gradually rise, they and Baidu, Tencent, Sohu and other giants even for the film and television drama copyright Resources "Fight". Scramble to cause the price of copyright crazy, from thousands of yuan to tens of thousands of or even hundreds of thousands of, become a video site can not bear the weight. "By the edge of the Zhou Juan did not go to gather together this lively, she is determined to hold UGC mode, do differentiated competition." She felt that the UGC model had not yet fully demonstrated the value of the industry-focused HULU model, which was extremely difficult to achieve in China because of the high cost of being hard to come down. "No one knows how long the war will take." We can't blindly rush in, and finally hit a bullet is gone, this is not responsible for the company. "UGC can bring a lot of user stickiness and, contrary to the model of the main film and television drama, UGC can avoid high royalties and high bandwidth cost traps," she said. Of course, objectively, financing less than 30 million dollars of 56 net, funds than other giants abundant, burning money HULU model is not appropriate. But it's hard to be expected. Youku, potatoes have been listed, access to strong capital support, opened and 56 The distance of the net; by March this year, the video industry champion Youku, Tan Potato merger, market share nearly 35%. Here, video site contest, become capital, platform, integration ability of the bloody competition, Baidu's Archie Art, Tencent, Sohu video together to form a "video content cooperation Organization" to achieve resource interoperability and platform cooperation to reduce copyright costs. 56 The first position of the net was lost. Interestingly, however, 酷6网 last September was transformed by the purchase of copyright model UGC mode. All this Zhou Juan see in the eyes, she still feel UGC mode future. As the 56 network development than their own expectations, because of family reasons once invisible behind the scenes of her, 2011 lifting Palm CEO. Married figure strong market situation is more and more serious, the industry has appeared two listed companies. "UGC mode will certainly succeed, but need time to prove, I do not want in the process of proof, others quickly into the market squeeze you, you first fell." "The 56 net that originally sought independent listing began to change train of thought. In May 2011, the Chinese version of Facebook was an IPO at the NYSE, raising about 740 million dollars. Renren has its social networking site Renren, group buying network glutinous rice, everyone games, the company chairman Chen want to add video content. by Huaxing Capital CEO package who pull strings, last September, everyone to 80 million U.S. dollars to acquire 56 nets, Zhou Juan as a vice president of all companies and 56 network general manager. "Abandoning IPOs and choosing to work with everyone is the right and rational choice," he said. Because at that time the industry has two listed companies, there is no market value of third house, and the social network is becoming clearer, video and social integration will affect the entire video industry pattern, this is a new opportunity. For us, we have lost an opportunity, and now we have to seize this opportunity to rise. Zhou Juan says selling is the initiative of the founder's team. Despite changes in control, the 56 network maintains management and operates relatively independently. Zhou Juan called it, "you can understand that 56 changed the board." However, entrepreneurs mean that there is a considerable stake in the absence of equity in the current, managers are somewhat awkward positioning. Yes。 But 56 is a company that I have operated for more than 6 years, with or without a stake, I hope 56 can become a good company-there will be many adjustments, the original CEO (and major shareholders), now need to adjust the mentality, some different places to adapt to their own. She admits that she is not high on the demand for life, in NetEase when the realization of financial freedom. "Real business, you will realize that entrepreneurship is not for money." For us, is to achieve a dream on the Internet. At the beginning of 2012, Renren, the video business, announced that it would add 600.07 billion dollars to the 56 net this year. 2011 Years of Chinese online video market Size6.27 billion yuan, an increase of 99.9%. Among them, video and social integration more and more accelerated. Facebook, which surpassed Yahoo in May this year, became the second largest source of traffic for video content in the world's media sites. YouTube also intends to strengthen social attributes to meet the needs of users for entertainment and interaction. This trend creates more possibilities for accurate marketing of online video. Zhou Juan said that the emergence of the UGC micro-video in the past two years is more suitable for the spread of social platforms, this year 56 network will be integrated with Renren, May jointly launched the "Sharing +" plan, through the two products, services docking upgrades, so that the video sharing experience more perfect. At present, 56 net more than 80% content by the user to create, advertising revenue accounted for 70% of the revenue, more than the value-added services. In Zhou Juan's view, the video industry pattern will stabilize within two or three years, which is the prime time for UGC development. "With the popularity of smartphones, the promotion of operators, SNS social product popularization, so that users are willing to create, share the attributes continue to inspire, just we stick to it." "Competition is like a marathon, and at the end of the day, you never decide who wins or loses." We very much hope to practice good internal strength, this year for us is chasing year, 2013 is beyond year. Zhou Juan a great magic weapon in the micro-film. 56 of the first broadcast of the micro-film "Red Scarf", "Lei Feng" has made thousands of clicks. April 2012, Zhou Juan announced the "2012 micro-film new director support Program", plans to set up million original fund this year and invest more than 100 million yuan worth of Internet promotion resources to help more new cutting-edge original director to realize the dream of film, co-development of the commercial value of micro-film. "Micro-films may create new profit models. She felt. The next two or three years will prove to be a crucial period in which the combination of video and SNS can exert great power. This is the ups and downs of the industry for many years Zhou Juan challenge huge-before there is an absolute leader of the excellent cool potatoes, in the middle of Baidu, Sohu, Tencent, NetEase and other giants aggravating, behind a grand 6 of the pursuers and so on. However, as the only female founder of the domestic video site, she felt that female entrepreneurs persistent, strong tenacity of advantage, will help themselves in the face of difficulties do not abandon, do not give up. "As long as I am still in 56, the company still has the possibility of survival, we must pursue first." She said with a smile.