56 Net Zhou Juan: will cut copyright purchase funds into homemade drama

December 5 Afternoon news, video sharing website 56 network in Beijing held the 2014 Strategic Conference, 56 network general manager Zhou Juan said, 2014 will be 56 to achieve brand strategy upgrade key year, 56 net will cut the purchase of non-exclusive content of the budget, in turn, to increase the content input.

In fact, starting from 2011, 56 nets began to exert the content of homemade drama. According to Zhou Juan, 2014 "56 production" will be in the focus of packaging "micro-play", "all those things", "Music Afternoon Tea", "Longbin Dahua film" and other 4-program programs on the basis of a series of measures to enhance brand influence.

Specific measures include: first, increase self-control investment, improve the quality of the program. Zhou Juan estimated that the 2014 "56 production" input will account for the overall content cost of more than 50%, while not excluding the acquisition of domestic outstanding film studio or team to enhance the force.

Second, enrich the types of innovative programs. Zhou Juan said that the 56 network will be in the already talk show, music, interviews, film critics on the basis of the development of such as travel, games, cars and other Internet original programs.

Third, increase the "56 production" content output. Zhou Juan predicted that the 2014 "56 Production" homemade program output will surpass the national 100 TV stations, 20 high-end business travel mobile media, can cover more than 200 million of the audience group.

At the same time, 55 network also hope that through the cooperation program, exclusive copyright, 56 network Joint production form, to recruit more outstanding original authors to join. In 2014, the 56 network will also launch the "Master 1+1 together with the new director of the film program", with the famous director of the form of the new Director to jointly complete the filming of 10 films, the plan will be officially launched next January.

There is no doubt that more than 56 of these initiatives are meant to attract the attention of advertisers. Similar to 酷6网, the video-sharing web site is more of a marketing card, after emphasizing sharing attributes and shrinking the long video copyright budget.

56 Network Marketing vice President Li that the TVC advertising model can not meet the multiple screen era of brand demand, the new media pattern of content marketing is the future direction of development. "We believe that 2014 content marketing revenue will grow rapidly, which is expected to occupy 30% of total advertising revenue in the year." ”