56 nets join hands to create a new era of video sharing

56 The integration of network and Renren has been the industry's concern, can be described as SNS and video industry, one of the most topical events. Recently, after the two sides reached a cooperation, again launched the "Share +" program (ishare.56.com), to promote the 56 network and Renren a series of cooperation projects, and thoroughly implement its "Everyone loves 56 nets" purposes, for the vast number of users to bring a new viewing experience, will create video sharing a new era.

Sharing + program Interpretation of "Everyone love 56 nets" purpose

The new "Share +" program includes account Exchange, 56 network access to everyone network hardware speed, custom player, film and television drama Public homepage, album video, advertising slimming, etc., including from the Web site architecture to the content and even servers, bandwidth and other hardware and software upgrades, all-round for the 56 network and Renren users with a better experience.

Seven Swords to the experience

In the video industry fusion today, 56 network and Renren jointly launched the "Sharing +" program: "Sharing" has been the core value of 56 network concept, "+" meaning plus, representing the upgrade, strengthen, expand the meaning. "Sharing +" program that through a series of 56 nets and Renren products, services docking upgrades, so that the video sharing experience more perfect, thus driving the sns+ video sharing model of the new revolution, so that the Chinese online video service standards to a higher level, leading the future of online video experience.

In terms of speed, access to the hardware speed of everyone network for the future cooperation in advance set a broad space. At present, user access to 56 network video has been able to clearly feel the speed of ascension, the upgrading of hardware, so that 56 network for Renren to provide video solutions laid a solid foundation; In the user information, 56 network and Renren account can be seamless to each other, the main information synchronization, which for the next in-depth combination reserved sufficient space and imagination In the screen, 56 network for Renren dedicated to provide a "custom player", the first big screen concept, increased the size of the player, so that users in limited pages, better and more comfortable to watch video, and configure a key to share the function, to meet the desire to share friends. Performance form, original "TV drama Public Homepage", let users in Renren can also directly watch 56 network of tens of millions of video programs, with a comment sharing function, and will put forward a number of measures to enhance the protection of the author's copyright; In the service value-added, 56 network of my show, album video features such as all of the features are transplanted to Renren, Greatly enhanced the sharing of the content of Renren; in the viewing feeling aspect, the advertisement thin body embodies the 56 net in enhances the user experience the great sincerity. These 7 major measures were launched at the same time, providing a better use experience for 300 million users of 56 and Renren.

Although just upgraded soon, but the 56 network faster, better, more perfect video sharing advantage has been recognized and favored by users. According to the 56 network market leaders revealed that with the 56 network "sharing +" plan, a series of cooperative projects to promote the number of new users and the number of visits to the site has climbed sharply. And in everyone's Web page, as the film and television drama public homepage and hardware speed up, the user access experience has been a qualitative leap, access speed increased nearly 3 times times, video-related page activity significantly improved.

Share Highlight Value

According to CNNIC "29th China Internet Development Status Statistics Report", China's 2011 network video users increased by 14.6%, to 325 million people, the use rate to 63.4%. At the same time, micro-bo, SNS become an important video communication platform, Internet video sharing habits have expanded the spread of network video, greatly expanding the video communication platform. Internet video has become the fifth largest Internet application after IM, search, music and news.

"Sharing and promoting value is the intention of the ' share + ' program. "56 Nets Vice President Li said," On the one hand, based on the vast user database of 56 network and Renren, the upgrade can meet the users ' constant pursuit of experience. On the other hand, the upgrade can also be based on their own powerful content, the video and social perfect combination, user-friendly sharing and experience, real video content to maximize the value. ”

In terms of content, 56 network has a natural advantage, as China's leading video sharing site, 56 network Since the line, has been committed to allow more users to participate in content creation and sharing, UGC has been in the industry leading. The current 56 net registered users nearly 80 million, the site original content of more than 80%, and through the sharing characteristics of Renren, so that content sharing has never been so perfect. Increasing access speed and providing a more perfect video player are the embodiment and extension of this strategy.

Subversion video sharing rules

The new video-sharing model turned out to be a complete reversal of the traditional sharing model of the video industry. "Traditional video sites Create content first and then attract users. For 56 net such a website, because of the huge original content existence, through the sharing mode innovation is advantageous to own development and the user experience fast enhancement. and 56 nets need to do, it is along this line of thought, quick move, accelerate the process of sharing. ”

According to the introduction, the current 56 network upgrade is still on the basis of cooperation between the two sides, with the "Sharing +" plan, more based on the value of both sides will be excavated. Based on 56 net original content and feature function, 56 net will also excavate the potential value behind 300 million users, and establish new video sharing method according to user's personalized demand, so that it can satisfy the users ' need of viewing and sharing video to the maximum.

Zhou Juan, vice president of Renren and general manager of 56 Network, pointed out that the SNS represented by Facebook and the video sharing model represented by YouTube are moving towards integration, and "integration" will become the key word of the network video industry 2012, and Capital acquisition, network linkage, The integration of social and video and the layout of mobile Internet will become an important trend in the video industry. 56 Network function upgrades, is one of our important layout, 56 network will be social, media and other areas to provide comprehensive video solutions, in the transmission of original content at the same time, truly become with multiple attributes, multiple value sharing platform.

Well-known it critic Wang Bin pointed out that the series of 56 network upgrade means that with Renren's cooperation into the substantive stage, the development of the video industry has said goodbye to each other's primary development era. Can believe that in the "Sharing +" initiative, the 56-net UGC will usher in a leap-forward development, an exciting and will give the entire industrial chain to bring higher value of the new video-sharing era will also be swept.