Donews March 30 News recently, the adverse rumors of http://www.aliyun.com/zixun/aggregation/245.html ">58 with the city CEO Yiu Jingbo yesterday evening published micro-blog ridicule said, He and the CFO to save time in the roadside to eat fire, in the eyes of those who think, may be negative news, alluding to the company's financial tension. Words quite a bit helpless, alluding to all kinds of groundless will be written negative.
For the new round of financing problems, Yiu Jingbo response, "not financing is negative, financing is also, not advertising is negative, investment is also, not expansion is negative, expansion is also, because there are such friends in tireless." Well, the world is so complicated that we have to focus and do what's useful to the user.
But some netizens think, this kind of enigmatical can not play a very good crisis PR, clarify the role of rumors. The best way is to use a more rational way, such as the pendulum of data with solid evidence to fight the rumor of the face.
It is reported that the recent classification information site 58 with the city repeatedly was spread, affected by many adverse factors led to the "crash imminent." According to media reports, in 2011, 58 of the total income of the city is 40 million U.S. dollars, the total expenditure of 110 million U.S. dollars (of which about 500 million yuan used in advertising), 2011 58 Annual loss of 70 million U.S. dollars, equivalent to the average monthly loss of 40 million yuan.