58 City: No competitors, only competitive partners

December 27 News, as the first listed company in China Classified information field, 58 the success of the city has become the focus of attention and research in the industry. The analysis of the 58 city model, the interpretation of the financial results and the evaluation of its CEO Yiu Jingbo, "win in China" and other TV shows, gradually formed a complex external public opinion environment. But for the 58 of people inside the city, many things are not as complicated as the outside world. Recently, 58 with the city's senior vice President Jidong in an exclusive interview with the Power network, said, after the listing, in the user's trust and optimism in the market expectations, 58 with the city's pressure and responsibility become greater, "this is different from the market before the performance and pressure." At the same time, Jidong revealed that 58 of the city's mobile end of the rapid increase in traffic, traffic is almost nearly 50% of the total flow, and the PC end shares. In addition, in order to ensure the quality of information, 58 city has established a number of employees to 600 people in Tianjin Information service and customer Service center.

Jidong that after listing 58 the city is more aware of the user, market, investors, shareholders and other responsibilities, because the expected load is relatively high, 58 of the city to do better on the need from the internal management mechanism, service mechanism above more open and transparent and in the information quality assurance, mobile end, large data input more, " Each team and product line challenges and transcends the original design goals. ”

And for the 58 city employees, after the listing in addition to the company's development more confidence, the most direct changes reflected in the communication with the merchant. Although millions of messages per day are published in 58 cities, some merchants have been overly cautious and incomprehensible in their attitudes towards Internet life information services, compared to physical transactions. The successful listing increased the merchant's recognition of the value of the 58 city platform, which is undoubtedly the important bargaining chip of the sales team and the merchant.

No competitors, only competitive partners.

58 with the city Department will net, the common People network as "competition partner" rather than "competitor", Jidong to billion power network explained that, from a certain point of view, the Life service field market space is too large, from the user's request is still very far. In the entire field, even if the 58 with the city, net, the common people, such as a few add up still can not meet the needs of users in the information life services, which requires peers to do this field together.

In addition, under the competition system of "competition partner", we can help 58 to see others ' strengths and avoid others ' shortcomings. If it is "competitor", may only see its shortcomings to learn its advantages, "this is the mentality of the problem."

Owning a offline team is the biggest difference from the Graigslist model

For the classified information industry, false information fraud is a "mishap", but also accompanied by the enterprise development process always need to take seriously. On the one hand, 58 with the city has a special information quality Management department, directly led by senior executives to grasp the management of information quality. On the other hand, through technical analysis means and product improvement, including manual audit means, from the internal to solve information quality problems.

Online has more than 2 years of credit evaluation system is also 58 with the city to ensure information quality an important means, can make the entire platform of information management operations more "market-oriented." In addition, Jidong said the introduction of some of the few areas of the leading enterprises in 58 of the same city, is to provide users with a better choice. And in the data audit aspect, strengthens with the Public Security Department, the business sector, the profession Association's contact, unifies the enterprise attestation, the profession attestation and so on to solve the information false question.

America's graislist has no offline team, but its control of the quality of information is still good. Jidong that the information mechanism of China's whole society has not yet been established. China's market environment and the U.S. market environment is completely different: "To build a platform on the internet to let him publish, certainly most of them are false." ”

58 with the city to create a huge line of the team, one is to help merchants use the Internet to improve marketing efficiency, the second is to help users to screen high-quality businesses, as far as possible to avoid information fraud. Jidong said, "Although the cost of pressure, but in some ways this is worthwhile, it also shows that in China to do information services, life services in this category of the industry threshold is high, because the quality of the business election is not easy, this is the 58 in China's model and the U.S. model the biggest difference. ”

Mobile end and PC end traffic accounted for 50%

58 The total number of mobile users in the city is increasing, according to the section of the winter to provide billion power network data show that the mobile end of the flow has accounted for the total flow of 50%. 58 with the city mobile end mainly to solve the business and user interaction problems and accurate customization, that is, according to user preferences to push.

For the mobile end of the marketing effect, Jidong said, from the background data, mobile-side marketing is relatively accurate and interactive good, "the effect is much better than the online part." ”

58 The city currently has only one app, and it's not splitting important channels into separate apps. "Unified 58 brand recognition, in addition, users do not need to download multiple clients." ”

The employees have more independent personality and stronger

At present, 58 of the city employs 5400 people in 27 cities nationwide with branch offices, sales staff reached 3700 people. Why there is such a huge push team, Jidong revealed that "58 of the city's main face of the service object is small and medium-sized enterprises, the distribution of the enterprise is very dispersed, to the enterprise from information and customer quality mining out words, enterprises will not be active online to do this thing." "For the Company's personnel expansion, Jidong said that the future offline team will not have a big growth, to increase the number of people online (products, information quality, service)." 58 the same city staff flow in the product technology is very small, for single digits. But the annual turnover rate of the high pressure and high challenge sales system reached 30%.

The employees in the 58 city sales team accounted for about 20%. Jidong to the staff of the evaluation is: more assertive, more to break the traditional consciousness. In the face of problems, most are either put or rejected, independent personalization is stronger.

In how to manage the staff, he suggested that criticism should be more about the way, which is the same as the culture of the Internet, the need for equal transparency and openness, and more communication. Enterprise managers need to rethink how to build an open communication culture in business management, including using the platform of the present information platform (micro-credit, micro-blogging), so that it can establish a sense of responsibility for the enterprise and personal development, and combine corporate responsibility with personal responsibility.