58 City radical Mergers and acquisitions accelerate O2O layout, business integration and similar competitive challenges to be solved

has been successfully listed in the 58 with the city is constantly speeding up the pace of investment and mergers and acquisitions movements frequently. After a wholly-owned acquisition of driving test platform a little pass, smashing heavy money will be second-hand housing buyers into the under, recently, 58 shares with the city has just completed the C round of the renovation of the site of the decoration website of the rabbit, to improve its own ecological circle and the entire service chain. At this point, 58 of the city in the real estate, automotive, home improvement areas are involved, is expanding its vertical sector in the depth of the industry.

Clearly, 58 with the city is giving up life classification information services, gambling O2O. In the O2O concept of the hot, Tencent is 58 with the city's shareholders, the transition to O2O 58 of the same city prospects seem very beautiful. However, in many enterprises have waded O2O tide, 58 with the city must calmly think of a problem: how to create an excellent O2O platform?


radical mergers and acquisitions, accelerating O2O layout


Nearly half a year, 58 of the city in the O2O field of intensive mergers and acquisitions is amazing.


58 with the city last October 17 announced the cost of 20 million U.S. dollars to invest in mobile Internet driving Service Platform e-driver; Last November 18, announced the acquisition of vertical industry recruitment website Charm 91; this year February 26, announced the acquisition of a wholly-owned driving test platform a little pass March 2 announced the purchase of 267 million U.S. dollars to buy a home, and recently announced a high-profile 34 million U.S. dollar price to invest in the home O2O company of the Rabbit.


from the current investment and mergers and acquisitions of the enterprise types and just divided the business group, 58 with the city this phase of the target focus on the automotive, real estate and other vertical subdivision areas. In the 5 cases that have been completed, e generation and driving school belong to 58 of the same city in the automobile layout, and the residents and the rabbits belong to 58 of the same city in the field of real estate layout.


in the next few months, 58 of the city's acquisition investment boom will continue. In a media communication meeting with 58 of the city's residents, 58 of the city's CEO Yiu Jingbo again stressed that 58 of the city will also gradually carry out a series of investment, which will be mostly around cars, housing, recruitment and local services and other sectors. At the same time, through investment and mergers and acquisitions to increase the layout of the O2O, 58 of the same city to obtain the merchants, flows and resources of these mergers and acquisitions enterprises.


58 The idea of the city is obvious: as a platform company, 58 with the city is trying to build a platform, and subdivision of the depth of the field of integration. This integration is different from the bat company's entrance layout, but a similar to the "T" font structure, namely: horizontal for the platform, belong to the head company, Vertical subdivision of the field of excavation, is the tail company. Expansion to imagine, under the platform can also have a lot of subdivision of the field of integration, a variety of integration down, this arrangement is enough to become a nail o2o field, forming a real O2O closed loop.

Why should
be integrated in depth?


according to 58 with the City recently released 2014 year of Four Seasons and 2014 annual report showed that last year Q4 net profit down 70%, and when the quarterly operating losses. For the 58 city, the rapid occupation of the market is still the most important work at this stage, so it is willing to continue to burn money. 58 the same city can be so "capricious" accelerated expansion, to a certain extent, depends on the internet giant Tencent's timely endorsement. Now, Tencent's drainage effect is beginning to show, the latest earnings show that its online promotion income of 40.3 million U.S. dollars, a 113.2% increase in year-on-year. This is the first time that online income is higher than member income, which shows that the income model is tending to benign development. 58 the same city a series of radical investment and mergers and acquisitions behind the release of the same message: From the past simple classification information platform, to the larger O2O service field launched a violent attack, the expansion of the logic is to build the ecology.


the current consensus in the O2O field is to make a closed loop. But in fact, no company can really do a closed loop because the closure cannot be done by a single company. A logical logic is that it is both a platform and a good enough job in every subdivision, which is even more difficult for O2O companies.


not only to build a platform, but also to attack the depth of the field, 58 with the city feeling quite deep. At the beginning of 58 with the city in the acquisition of driving test platform a little pass, its PR director Song in the voice of the Central wide economic "World Company" section of the interview said: 58 City around the owner in the car O2O full chain will be further improved to the driving school a point, including from the registration, learning car, take this, sparring, service, auction, Sales and other full chain business. To do a closed loop, only by creating an ecological chain to complete.


that is to say, the platform company to do the final closed loop, and the subdivision of the company needs platform company traffic and data, the combination of the two more imaginative space.


business integration and similar competitive challenges to be solved


58 of high-profile mergers and acquisitions in the city seem to suggest that the harvesting season for its investment in mergers and acquisitions has arrived. 58 The city has been listed in the U.S. market last year, it has the strength to carry out small-scale mergers and acquisitions, and in the next 3-5 years, 58 of the city will invest 1 billion dollars to promote new business incubation and investment mergers and acquisitions. "We hope to have several success stories this year," he said. "Yiu Jingbo said.


58 The prospect of the transformation of the city to O2O seems very beautiful, but in terms of the present situation, there are still two major difficulties. First, the business integration after the merger is the biggest difficulty. When the O2O is in the hot-envelope layout, 58 with the city needs happy enclosure, after all, whether in real estate, second-hand car, finance or door-to-door service category, there are still huge opponents, 58 of the city can through investment and mergers and acquisitions in general to overwhelm competitors, it is difficult to conclude. Therefore, in the small branch Changxian weak, can timely integration should be timely integration, if missed the opportunity, they or alone to grow up to become their own enemies, or by the giant incorporated, is still an opponent. At the same time, a lot of investment and mergers and acquisitions to 58 with the city in talent, management, operation and other aspects also face higher requirements and challenges.


Second, the 58 city must be deus in the increasingly competitive Chinese internet market, not only to defeat the thousands of imitators and rivals, but also to be wary of internet giants invading their own turf at any time. As for the former, in the classified information market, the competition between the city and the competitor net is extremely fierce at the present stage 58. Of course, opponents and not only net, the vertical industry site also to 58 of the city to form a threat. For example, in the recruitment field, worry, Zhaopin is a consistent leader in second-hand cars, auto's IPO has also brought a huge impact on the business of the city of 58. And more tricky is, in the mobile internet tide, more than the electric quotient of Suning, Alibaba, and so on in the field of life O2O the huge network, which for 58 with the city's O2O road increased the challenge.