58 City: "Two festivals" Preheat the Network festival marketing

At the end of 2011, China's fastest-growing Internet industry was particularly powerful. or by holiday promotions, or hot in the festival promotions, such as Singles Day, double 12 festivals, have become a hot-selling "festival" topic. With the advent of Christmas and New Year's Day, the internet has been brewing a new round of "online festival marketing." As a well-known classified information site 58 with the city, has also been involved in the colorful "two-day" topic. Business to prepare for the "holiday economy" It is understood that, compared to previous years, the most different this year, the annual year-end Amoy season will also be with the Christmas greetings and ringtones nearly one months ahead of the curtain. In 58 with the city, as long as the importation of "Christmas" or "New Year's Day", The merchant information will leap. All kinds of parties, course training, promotional promotions and so on are everything. Many of the holidays began to start the preferential policies, also early spread out. As a result, Christmas and New Year's Day is no longer the business of the short noise, it opened may be "marathon-style" marketing feast. Whoever catches it quickly will be able to hand over an exceptionally bright promotional transcript at the end of the year. Some people say that every holiday is the best "excuse" for marketers to promote their own products. In the past, in addition to the long queues of people waiting for shopping, online snapping has become increasingly popular. "Rob votes clan" VS "Amoy ticket Family" Christmas, New Year's Day, the combination of Western and Western festival platter gave birth to the most popular "Rob votes clan" and "Amoy ticket clan", this is to make money more valuable environmental protection of new consumerism for the purpose of the network groups. The so-called "Rob votes clan" specialized through participates in some network activity, wins the shopping center the discount coupon, the preferential movie ticket, the hotel discount card, the scenic spot discount ticket and so on a series of similar preferential coupons. According to the data given by the city of 58, the recent air tickets, the hotel's online search volume has grown rapidly. For the upcoming two-day, means that the restaurant is difficult to set, the hotel is more people, movie tickets difficult to buy, car bad hit. This request is related to the festival, the election is ready to start early. The purpose of "Amoy ticket clan" and "Rob Clan" is to vote, but the form of acquisition is different. "Amoy ticket Clan" is more to "second-hand ticket". Take 58 of the same city ticketing channels for example, many users will pass 58 ticketing platform to "Amoy" their own needs of all kinds of tickets. On the 58 ticketing channel to browse a lap, not to mention the various tickets are also very complete. It is understood that the ticketing channel is mainly to provide users with a platform. Most of the ticketing information, like the one posted here, is the transfer ticket message of the user. I bought it. But for various reasons, tasteless, so through this platform to other users need to transfer. And the price is also affordable. In the face of this year's "two-day", can imagine the still is lively unprecedented. And many businesses, users of the "holiday Marketing Campaign" from the offline entity store moved to the online Internet. This shows that the festival is not only for the Internet industry to luster again.