58 City Yiu Jingbo: "Lone wolf" entrepreneurs let VC bid me

December 5 afternoon, the Dark Horse tutor Yiu Jingbo "dialogue with the Future", "entrepreneurial" &i Dark Horse directed invited 30 dark horse students to listen, Lao Yao to show us a program ape Big boy Entrepreneurial process, how to break themselves, deal with the team, investor relations, options and listing changes before and after, The struggle in the first line of the bitter entrepreneurs have a wide range of reference significance, the scene of the Dark Horse also listen to serious, no urine points, a wonderful speech content, the full text of the following: Can not be a start, how to determine the direction of entrepreneurship? From now on, your field, the next five years is not in line with Chinese habits, If you can be sure, stick to it. I am opposed to starting a business, VC can be so, but entrepreneurs can not think so. Starting a business cannot be a casing. Internet finance should be done three years ago, O2O should be done two years ago, do a good job of organizing resources, such as talent, capital and so on. 58 founded 8 years, the first 6 years have been questioned, there are writers five years as a day to write negative manuscript, looked at the manuscript is very annoying, but the negative can make the team more united, is to prove to others to see, our model, team can do. So tell the entrepreneur that when someone yells at you, thank you. Entrepreneurship can not be a short time success, Hanting is no exception, he is using the same team to do the same thing, can not be used as a general reference. A company from the beginning to the listing, the general rule is 5-10 years, a long time, to enjoy the process, so that the opponents will be dragged to death, may not enjoy the process, can not survive on the first retreat. I do the domain name time is very enjoyable, everybody because my site benefits, I got good feedback will be happy, now do 58 is also so, everyone because my service rented the house, bought second-hand, I will be very happy. If I travel abroad for a week, will be very guilty, the team are working, I come out to play very guilty, very want to come back with the team together, will figure out how there are four days, when to go back? Can let oneself start a business to persist, is to love this team, want to with the team together, out of will be unhappy. Select a subdivision of the field, even Yao kee a poker is listed, what is the subdivision of the field can not be successful? Starting a business to choose a subdivision point, like the blade as sharp as the edge, to achieve the ultimate, better than anyone, 581 start is to do the rental, to deal with the rental of all people, Beijing's "board building, tower" and other names, The people in the field do not know, the moving slang is not the same everywhere, must find out. I rarely say that I am a platform, in the market may mention, but for ordinary users, you only care about a certain service is not good use, I will continue to use. Entrepreneurs need to have ideals, which is also the motivation to continue to also unite the staff's sharp weapon, you dig people, perhaps the other side value is not high salary, but your ideal attractive, your ideal often to media, customers, employees speak, let your ideal into each other's ideal, many users even willing to pay for your ideal, Because he knows you represent the future. Ma Yun put "ideal" to the extreme, resolved so muchEmployment, so that the world has no difficult business. Raising your worries to investors can raise your success rate by 1, a good name: With regard to financing, there are 58 rounds of financing, the first round is the soft silver race rich sheep east to find, at that time the receptionist received a phone call, said soft silver race rich to find me, so I trembled to see the sheep east, finally soft silver race rich cast 5 million. Sheep East is through the Sina Science and technology of an article found 58 with the city, at that time to do this industry has several, Sheep said because my name up well, so it came over, so entrepreneurship to take a good name is very important. 2, the necessary publicity, generally speaking, "entrepreneurial" media coverage of the project, there will be investors to find, if you are reported, no one to find you, indicating that your project has problems. (Moderator note: Into the Black Horse contest final of the enterprise financing ratio of 50%, black Horse business once a week has occurred 6 financing, which represents a certain vane. 3, in good faith, investors smarter than you, do not think you will cheat him, rather than your worries, doubts are told him, but better communication. 4, appropriate for investors to produce a little competition, 58 with the city's third round of financing, two VC on the bid, each upgrade of 10 million U.S. dollars. Entrepreneurs and investors do not and the failure rate of high financing opportunities, there are two good opportunities, one is the hottest time in the market, the second is your best time. Capital will only be icing on the cake, now is the hottest time in the market, I recently invested in several enterprises, 35 months, the market capitalisation doubled, if you are in bad time to raise money, not to find death? Relationship with investors, should be like brothers, a proud. In fact, investors are very passive, he put money to you have no initiative, at this time your success is his success. And the investor's resources are open for you, for the sake of good, he can give you casually, in public, they will help you, when you doubt yourself, they will encourage you. Dealing with investors, my approach is to maintain a high density of interaction, he gave you money, only from the media to understand you, if you do not interact with him three months, it is easy to misunderstand, and then the relationship deteriorated. So I will keep DMS with investors, micro-letter interaction, nothing will turn over the phone book to their phone, every progress told them, 58 No board, communication is to send an e-mail, about to eat hotpot touch. He knows what you are doing so there is no misunderstanding so they will continue to support you, or even the next round of financing, they will vote. In general, entrepreneurs and investors are not the same, entrepreneurial failure rate is high, and investors to maintain a good relationship has a lot of benefits. option is the most expensive cost, but failed without cost I will spend 20% of the energy in the team optimization, some of the cattle x, maybe you can not dig him, but will be able to maintain long-term contact, he will give you advice, or recommend the right person around him. On my desk, I remember the name of the next level two employees, about forty or fifty people, to fight for these two (middle and high level) without a short board, to pay attention to their growth, and constantly talk to them, the problem is to change the mind,Or you'll be replaced. When to give staff shares are also worth paying attention to, 58 after the listing, the company's 10% of the shares in the team, equivalent to 300 million U.S. dollars. When someone at the top of my company is going to resign, I basically won't stay, just be polite: "Think again!" Chinese people have a mentality, if you are not put his heart broken, he will not ask to leave, waiting for you this time to raise the increase in options is too late, as the homework to do in front. What kind of employee options are also very fastidious, when you look for a person, think about five years later, he will not be very important, will not be in your company, think clearly immediately to, can not be dragged, do not consult the consulting company, simple, immediate implementation. My opponents shouldn't have done that, so many of his employees are here now. option is the most expensive reward, this is when you succeed, if you fail, this is no cost. Bad employees, if the old employees are raised, do not pay a raise, placed in an unimportant position, which can reflect the company's culture. If it is VP, go to unimportant position, also need raise, let him psychological balance. Plainly, the company is your ideal, the structure must always optimize, otherwise there will be a lot of problems, deal with this one may encounter a lot of confrontation, and even need external force, a theory: if not appropriate, give him the equivalent return, let him out. Investing in yourself is always the best investment and investing in yourself is the best investment, and if I vote for someone else's money, I will get more revenue. When you start a business, you often accumulate suspicion. I used to be a webmaster, what does the webmaster mean? Except that it's not good to deal with people, I can do it well. Before starting a business, I can get tens of thousands of IP per day from my website. 58 The same city is my own founder, entrepreneurial time, feel that they are omnipotent, do not find a partner. But then, from time to time, it is the most painful to doubt yourself, especially the 50 to 5000. Leadership is important, financing is not financing, how to make decisions, the key decision to do wrong, it is possible to close the door, the annual meeting, hundreds of people, the bite of the bullet, so have been trying to find a partner, and finally did not find, The main is not to find the right person. Finally go to the listing also is OK, people are actually plastic, on the two programs ("Not You Mo", "Win in China") found their own mixed entertainment circle is also OK! People are all plastic. 64 million dollars in advertising, value! Some ads are beautiful, follow the rules, but they must fail. The internet does not pay attention to what beauty, it is important to infiltrate the influence of people's hearts. There was a time when we were advertising and we spent 64 million dollars, and now it's quite appropriate to look back. Our users and popularity soared, even the county knows 58 of the same city, and this influence will last for a long time, advertising can bring visibility, and on TV shows can bring goodwill, because the program can let the audience understand you deeply, and through the program to cross the border to know a lot of friends, and very cheap, Provincial first-class satellite TV advertising costs 15 seconds 150,000, we would like toWant to save a lot of money on the last show. After the listing, write negative missing the last to tell you about the listing of this matter, the current 58 of the city's market capitalisation almost ranked the top 10 of China's Internet, very surprised. Always thought that he was just a small company, mixed meal, and after the listing, I sent a micro-blog, should not talk about the said, you can go to see, "Entrepreneurial" magazine Weibo also forwarded. The biggest headache before the roadshow was learning English, practice for a long time, walking with headphones, after the talk is good, others understand, and then people can answer questions, are not open industry issues, my experience is as long as your college English over four should not be a problem. At that time the road performance when the mentality is very good, because the stock is sold out, as long as the investor good impression on the line, the price of half a child to fix, is 17 dollars. At that time we brought 58 employees to the United States to celebrate, rather than spend money to let staff go out to travel, as with the staff to witness the success of the company, the effect is good, so we recommend that everyone will be listed later with staff to go. After the listing benefits: ① visibility increased, write negative also disappeared. ② Recruiting is easier. ③ it is easier to invest in mergers and acquisitions. After the listing, the opponent's growth is basically collapsed, so the sooner the market is better. The disadvantage is that some employees look at the stock every day, the rise is very happy, the mood is bad, seriously affect the working state, the second cost is high, lawyers, investment banks and so on. But do not regret listing, if you can, I would like earlier.