58 City Yiu Jingbo speech

August 28-29th, the revamping annual meeting in 2014 was successfully held in Beijing Kun Tai Hotel, during the two-day conference, the first day was three special sessions of mobile, channel and brand, the main venue was the next day. The theme of this annual meeting is "broken", that is, "broken, break, break", the aim is to break the plight of the traditional electric business thinking limitations, set up new ideas. Dedicated to create a platform for innovation in the electric business industry, from a professional perspective for the electrical business colleagues to solve the entrepreneurial process encountered in the most practical problems.

At the main meeting on the morning of 29th, 58 Yiu Jingbo, CEO of the city, published a keynote speech on the mobile trend of local life services.

Local service providers can generate a great deal of turnover, a share of local life services, and the overall size of the transaction is larger than that of merchandise retailing, which creates higher value because the cost of services is often very low. The enhancement of information permeability, the users at both ends of the online, geographical location and other mobile Internet-specific features determine that local services in the mobile Internet after the outbreak of a year or two to become the next very important issue of the electricity business.

The following is the original speech of the 58 City Yiu Jingbo:

I was not a mixer in this circle, this is the first time. The original thought that local life and electricity business has nothing to do with electricity business is to see a Web page a mobile phone shopping payment and door-to-door delivery. Now more and more people feel the local life service, in the future of the electric business industry is very promising. Probably in the last year 58 with the city to realize this, so I jumped onstage, but also jumped on the electric business development of the Express.

Open up the trading link to establish the closed loop

In fact, 58 of the city itself to do is information services, many people looking for a house to find work, such as second-hand car services, can be in the city of 58 only search screening, and then directly with the release of the information of the telephone contact (merchant or individual), the last online generated transactions.

In the past 58 with the city is completely open information platform, the site calls every day tens of millions, the specific number we do not have the means to accurately calculate. Users to find a house every day to find a car to 50 of the list of the city dozen number of calls, the amount of turnover, we do not know, we can not get the transaction commission and profits, can only get some of the merchants to pay some of the advertising fees, because the merchant can also use 58 of the same city This creates a lot of deals and opportunities, but it does not share the benefits of the electricity business.

If you want to ask 58 with the development of the city, I think 58 of the city in the future some of the category will go to the closed-loop and trading, such as everyone now download 58 of the same city app, will see a direct standardized payment method, the demand for online transactions is getting higher.

In common sense, local service providers can produce a lot of turnover, we can think about, our monthly wages, how much money spent on Taobao and Jingdong shopping, how much money in the local periphery for consumption, such as Rent a house, barber, massage, looking for moving companies, car rental and so on. Therefore, the share of local life services, the overall size of the transaction is greater than the retail of goods, it creates a higher value, because the service is not like a fixed cost of goods, service costs are often very low.

We see group buying and easy to drive, are the main promotional channels of electricity and Internet, and even the recent comparison of fire on the internet to sell houses, sell cars, these original not on the internet to sell the traditional localization of some of the services have moved to the Internet, so the local service of the electronic business space is very large. We've also tried some of the categories, like moving around the city in 58, looking for an hourly worker, a category that can be standardized, paid online, and then online, and this kind of service is growing by 10% a week.

The changes brought about by mobile internet

Why there is this trend of local service computerization, because the O2O of localization services is 10 years later than that of electricity dealers. Why is it that local service computerization will occur more than 10 years later, mainly because of the mobile Internet, the mobile internet has changed?

Mobile first can greatly improve the information penetration rate, a large part of the local service users, in fact, not our white-collar workers, but our parents, the family nanny, they only last year to surf the internet, because he bought an Apple phone. In recent years, the biggest change in mobile internet is the information penetration rate has been raised many times, from the original it, white-collar, office workers used tools, into the full use of tools, so that the penetration rate may be 10%, or even scores, 100% will remain in the cloud. Second, in fact, the local service provider is not online, he is moving, take customers to see the house, in the store and other customers to come, but mobile internet let them always online. 58 with the city pushed a special face to these merchants app, many categories at the same time the online rate has reached 50%, and after a period of time, almost all merchants can always connect to the cloud. Users must be online, merchants also because the mobile Internet becomes always online, this time online, and the permeability is high enough to have the chance of chemical reaction. In addition, the transaction of the time, interactivity, standardization of the degree will be greatly improved. Third, the mobile internet has a characteristic is closely related to the service, the service industry is not national, users in Taobao or Jingdong shopping, will not care too much about this thing in Hainan Island or Beijing, but in the service industry, or business door-to-door service you, or you go to his store to enjoy services, service cost of high and low, good or bad , the degree of preference you accept is very relevant. Mobile Internet inadvertently put the user's position to the platform, platform matching is closest to you, for example, driving.

These three features, the promotion of information penetration, both ends of the user at all times online, geographical location, and other mobile-specific functions determine the local service in the mobile Internet after the outbreak of the next two years to become a very important hot spot in the electric business industry.

I don't know if the next 10 years, the O2O of the local life service will change the civilization of the whole society as the electricity merchants changed their lives in the past ten years. But I see a very important trend is a number of new companies, new platforms are actively prepared to meet this trend.

Take the individual as the main company

In the long history of mankind, the enterprises that are really called companies appear only 100 years old. But over the past 100 years the company has become stronger and weaker, and the rise of the new platform of mobile Internet has made it important for some small platforms and skilled people to be the center of business civilization and ecological civilization.

For traditional companies, first, the focus of the entire society from intermediary companies to skilled individuals, but traditional intermediary companies can find customers for individuals. The 2nd is that a good brand can provide a strong guarantee for the individual, which is the two values of a large number of traditional intermediary companies. In addition, platform companies often serve not only one region but also the whole country and the world. So the benefits and the scalability are very strong, because the Internet enterprise with a subversive posture appears, the various cost of Internet enterprise is far lower than the original enterprise, so can use a completely different way to provide service, make the whole society become more efficient, this is the next wave will appear in any industry O2O revolution, Therefore, all service companies will be challenged, a new ecological civilization will be formed, a group of new enterprises will rise.

Some people also asked me: 58 with the city services a large number of companies, hundreds of thousands of of small and medium-sized enterprises, what kind of people will be profitable? Is it a person from the sky or a traditional one? I don't have a good answer right now, but I'm more optimistic about the former. Why? People from the sky have no baggage, nothing to lose, they are more idealistic.