58 Group Purchase-industry upgrade depends on the difference of innovation

From the user shopping new favorite, to the consumption pattern of "universal", and then repeatedly questioned by consumers, group buying development seems to be more and more people are not optimistic.　　　　In just over a year's time, the number of domestic group buying site once reached 6,000, this proliferation-like development speed, so that many buy the future of the merchants gradually into the "cold winter." Group buying mode is easy to replicate the characteristics of its rapid development is particularly alarming, but the user in the attempt to buy a fresh feeling, for its consumption in the process brought many problems, questions and slowed down to participate in the pace of group buying. This makes the site in the original development on the road gradually slowed down the pace, after all, the loss of consumer buying business is doomed to lose the entire market.　　　　For this market appears "fatigue" phenomenon, analysis is not difficult to see, a single traditional group purchase business model, although the copy operation is simple, but it is difficult to meet the changing needs of consumers, to develop and grow is full of challenges. Brutal market competition makes many businesses have tried to think through innovative mode, to attract consumers, through a more complete experience to optimize group buying operations. Recently, the reporter in 58 group buying has seen a marked improvement: as shown above, through the detailed division of consumer categories, as well as the area of business district where the use of the site has been upgraded.　　　　Consumer users can also be based on the price, the number of buyers and product updates and other different columns to make the screening, the increase of this function greatly facilitate the choice of consumers. Do a good job in group buying services, rich products, to ensure that users consume every link is the root of group buying base. How to "Follow" 58 group purchase, in the constant groping, experience the psychological needs of consumers under the premise, so that their own advantages of different from other group buying businesses, and strive to differentiate innovation, add more new features of the site, is the only way to the future development of group buying industry.