58 How the same city in the field of Internet finance has taken an important step

Text / Xu Guoyun

NetEase technology news July 7, 58 City today announced that it will cooperate with the largest foreign microfinance company Asia United Finance Co., Ltd. (hereinafter referred to as "Asia Union Finance") in the Internet financial business cooperation, which is following the 58 city After Yao Jinbo, the founder, proposed a further one-billion 58, he took an important step toward Internet finance.

According to the data from 58 cities, 58 the city is currently the largest local life service platform in China. APC is Hong Kong's largest independent consumer finance company and the largest foreign microfinance company in China with branches in 15 domestic provinces and municipalities Institutions, with more than 160 branches in China and Hong Kong.

Unlike other Internet giants entering Internet finance, the first-of-its-kind battle of the 58 cities did not proclaim a certain license, but signed a strategic cooperation with the largest foreign-funded small loan company.

According to Xu lady, both parties are the red lines of UBS. Today they sign the Memorandum of Understanding on Cooperation. Xu Lady combined with the interview with Chen Xiaohua, Chief Strategist of 58 Cities, and Zhang Binghuang, Founder and CEO of APF, Wade Internet finance giant future imaginative space.

1. Data + users = financial customization

According to the data released in 58 aspects, the monthly number of independent users exceeds 200 million, covering 380 cities nationwide, with 5.5 million SMEs and merchants logging 58 platforms each quarter. According to Chen Xiaohua, the number of 58 cities in the database may be in China TOP3 is the corporate library.

Such a platform for financial institutions, the first, whether in the individual or in small and medium enterprises can be 58 through the same city as an online user search portal.

Second, based on data from 58 cities, not only personal and business accounts, but also the posts he viewed, such as his age, gender, and region, even including his income, what kind of house he rented , What kind of car is sold and so on.

Third, 58 city with Tencent cooperation, Tencent social data open to 58 city, so he can know how many friends, based on these 200 million support and 5.5 million users will be huge amounts of data.

Therefore, based on the advantages of data and users, with the joint efforts of the APF, the most basic platform can be docked with financial products and provide users with various financing and wealth management needs through the 58-city platform.

2. Scene + Transaction = Financial penetration

Chen Xiaohua introduced, in addition to users and data, there are 58 consumer scenarios, such as loans, car loans, mortgages, personal consumer loans and corporate cash flow, which corresponds to 58 the city itself is China's largest rental platform, but also the largest Used car platform, also includes commercial real estate, shops transfer platform, wedding, decoration and other platforms.

However, from the development of many cities in the same city for many years, the value of information flow played as a platform has not yet extended to the level of transaction flow (capital flow). Therefore, the joint operation with financial institutions means that through the scenario + transaction = finance penetration.

Of course, the transaction here is not a simple trading, but more focused on the financial needs and satisfaction, such as selling used cars can loan here. From this perspective, including risk control, credit rating, you need to intervene more professional financial institutions.

3. landing! Landing!

Again on the tall Internet companies also need channel sink, to force low brush money, similarly, the tall financial institutions also need channel sink, go to the stairs, the street hair leaflets.

And for small and medium enterprises, small to small psoriasis wire ads before the company, who has the most say, no doubt, this is the 58 city barrier, which is also compared to these giants BAT, 58 city for the smaller micro-enterprises Have a stronger ability to serve on the ground.

Take a look at AsiaFund, with over 20 years and 30 years of experience in financial field. In Asia, not only in China, but also in Japan and Hong Kong, there are a wide range of China's groundbreaking layouts and their major cities have their own Branches, with their stores, have their specialists, so the two fit together to find people and money to find an agreement.

4 financial certification + wind control

In line with this strategic cooperation agreement, 58 City will jointly develop a financial certification program with UAF on the basis of the existing offline merchant certification system and grant financial certification to potential businesses that may be eligible.

In addition, UAF will assist in the provision of alternative prepaid financial products to 58 pre-paid customers in the same city.

For this financial certification process, Chen Xiaohua believes that both parties will, by virtue of their respective advantages, design a risk control model that will reduce the risk to a sufficient level of security.

5. Re-create a P2P portal?

In accordance with the current strategic agreement between the two sides, in the future, 58 the same city and Asia Union Finance will discuss the cooperation of P2P lending business. With the existing customer base and information technology support of 58 cities, together with the data analysis support and loan platform management capabilities of Asia Alliance Finance, The two sides will explore the establishment of a new P2P portal.

According to Zhang Binghuang's prediction, this new P2P portal is similar to Lukai that is safe. Zhang Binghuang believes that despite the considerable size and advantages of Hefei, ASL and its group Sun Hung Kai and its 58 city counterparts do not stack resources together Will lose to Lu Jin.

6.58 online banking?

This should be a more imaginative assumption. According to the current strategic cooperation, the two sides will cooperate in launching innovative online banking services, including online loan application and reimbursement, online credit review and online financing customer service.

Financial goals, including Hong Kong, China and Southeast Asia, from the line to the line, with financial access 020 "2".

However, this bank will not like Tencent and Ali's private bank, or like the traditional financial institutions online bank? 58 city will not set up a 58 bank? Oh, this seems to really need some imagination.