58 the same city "cast nets" o2o vertical field 20 million U.S. dollars investment e generation driving

October 17 Night, 58 with the city announced 20 million U.S. dollars investment mobile Internet service Platform e generation driving. It is understood that the e generation of driving this round in total received 25 million U.S. dollars in financing, of which 58 with the city as a sponsor to invest 20 million U.S. dollars, prior to the investment side Jingwei venture, http://www.aliyun.com/zixun/aggregation/38287.html "> The speed of light creates and throws. E Generation 58 issued 7.8% of common shares in the city, after the end of the transaction, 58 of the same city in E-generation does not have a board seat, but can be assigned to the e-generation of an observer.

58 City chief strategy officer Xiaohua to the daily economic news reporter said, 58 with the city to build a platform for the general direction, investment e Generation Drive is expected to drive the business in the future with 58 of the main business of the city to produce synergies, 58 with the city to cultivate trade closed loop, will continue to develop classified information services.

In addition, Xiaohua revealed that 58 home as a hatch out of the business, the latter will be independent operation, Internet enterprises have been unable to an all-round, the next 58 with the city's attitude towards the internal incubation business can be bold test, the concrete landing implementation is mainly external investment.

Work together with main business

E generation driving, said e generation driving in Beijing, Shanghai, Guangzhou and Shenzhen and other 100 cities opened the driving service, with nearly 40,000 drivers. "With the merger of 58 generation driving business, 58 with the city promised no longer engaged in driving business." ”

It is noteworthy that 58 of the same city has said several times this year that it will spend 1 billion of dollars on new business incubation and investment acquisitions. E-Generation is the first of 58 of the same city to disclose the investment case, prior to its internal team has tried to operate the driving business.

For the internal business incubation, the final choice to invest in a driving company, Xiaohua to the daily economic news reporter said, the internal team to do the driving business at the same time, 58 with the city is also looking at the external driving projects, only a few months of internal driving operations, so that the company believes that the driving market is big enough and can choose to invest in relevant enterprises, to determine investment objectives, " The internal (project) has stopped. The next 58 will be within the capacity of the city to give the support of e-driving, but not 58 with the city's core business, the main goal is to have 58 with the city's business synergy. Both business integration and online work is expected to take about 1 months time, will mainly consider how to ensure driver benefits and user experience.

In his opinion, the classification information and transaction closed loop all exist space and the scope of application, 58 with the city investment e generation, the platform's existing information will continue to provide driving, the original intention is to provide users with more choices. For example, driving intermediary services in some remote areas still have value, and in developed cities to provide private driving services to provide users with greater convenience.

Xiaohua pointed out that an Internet Enterprise omnipotent era has passed, the next 58 of the city's positioning is to platform development, so "in most O2O areas, investment is 58 of the city's preferred option rather than (choose) to do".

Clear platform positioning

Sun Mengzi, senior analyst at Analysys International, said in an interview with reporters the overall share of classified information market still has a high growth space, O2O market can be divided into information, trading and scene of three links, the current classification information platform in the information link to do more firmly, but the existing model is facing a fatal weakness, that is, far from the trading link, Extending business to transactions and scenarios is the trend, and the specific approach is to cut into the vertical subdivision area to form a closed loop.

Xiaohua that the existing O2O era is characterized by direct connection between workers and users, at present, 58 with the city at the PC end has covered a number of information categories, in order to give full play to the flow of access and product resources, the next 58 in the city will carry out more investment in the field, two directions: first, with 58 of the existing core business, such as real estate, automobiles, Recruitment, such as the emergence of product models and coverage of the user face with 58 of the city have differentiated enterprises, not excluding the consideration of investment, the second is in decoration, wedding, tourism, education and other fields, 58 the city is also looking for investment objects. Specific to the internal business incubation, will choose a specific scene to do, such as 58 home, to the family as the object of service, through the provision of moving, hourly, and even the floor waxing services, can also create a huge family service scene.

Xiaohua revealed that the next 58 will be home as 58 with the city's independent corporate operations, positioning in the worker and customer connection platform, and the whole process of recruitment, training to after-sales and other links. In the broader area of law, health care, education, car rental and carpool, 58 of the city will choose to invest.

For the future growth space of the classified information market, Sun Mengzi predicts that the growth of the market in the three or four-line cities will be higher than the one or two-line cities, and this part of the market is still to be dug.