58 the same city Xiaohua: The Life Class website has the unique competition ability

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

58 Senior vice president of the city Xiaohua (Tencent Science and technology with map)

Tencent Science and technology news April 12, 58 with the city's senior vice president Xiaohua today at the 201,100-degree Alliance Summit to share the characteristics of the development of life-type website, he said, life-class site has a unique competitiveness, performance in the geographical position of 5 major aspects. Baidu today held the theme of "Cloud Up Ryūjō the future" of the 201,100-degree Alliance Summit, which is also held by Baidu's six-year Alliance summit. Xiaohua says these advantages are geographically related, real-time, fragmentation of demand, focused on services and timeliness.

The following is a transcript of Xiaohua speech:

Ladies and gentlemen, good afternoon!

Very happy to come to Lijiang, especially in the morning Robin's speech and just Yu General's speech, let me find the answer. 58 The same city is dry middle industry, just president said the traditional Internet tradition of the three strategic heights, we are in the strategy of Baidu overlooking, we are information flow. We are to find the original does not exist information, let it send up, this look for us, such as looking for information on the should find Baidu.

Today, I want to introduce to you the Internet of life and the localization operation. So let me first show you some of the most recent Internet companies in the United States, some of which may have a long history, of course, including Craigslist, which recently landed last year, and, of course, the most popular Yelp, because it's a group purchase, Foursquare. There are also many partners to do group buying. In the world, the United States advocated just said the Internet, including at home, the internet to the living industry, service industry, this is a trend, this online, for example, the valuation is already 25 billion, so think there is a lot of space, so this is a big trend for the present.

In China is probably divided into several categories, one is 58 of this comprehensive local portal, there are 58, there are net, Bai, such as Tintin map, 19 floors, and so on, these are optimistic about the consumption of the Internet life. Second, there are catering and consumption reviews category, here are the public comments, Rice and other representatives, as well as group buying class. Of course, there are travel ticket categories, as well as services to hire real estate rental.

Since is the Life Class website, certainly also has its unique competition ability. For example, the first, everyone is particularly optimistic about the geographical location, you see a film, understand a news, not necessarily with the position is closely related, but you want to find a guide in Lijiang, this is related to geographical location.

Second, real-time. Life-style information is real-time, if you find ticket information to find 1 hours ago may be outdated.

Third, fragmentation of demand, it's hard to tell a person's life information must be a certain day on the site, that is, I was at all times, walking in this hotel, I was thinking that if I was the boss I might be hiring, go out, I want to know the traffic situation, I go to the restaurant to know whether there is a discount This information is changing every day, and its message is like mobile Internet, it is impossible for a message to give me 10,000 words, like a novel.

Four, focus on the service sector, which is the largest industry. Over the last decade of Internet development, business-related is secondary. Alibaba actually overlooking the second layer, the third layer of Alibaba does not have a strong competitive advantage. Ctrip's success is in fact the success of the tertiary industry, and Ctrip's success is the most standardized information flow of the air tickets and hotels, but the next service will have a great opportunity.

Five, since it is a service industry, the service industry is not the same as the E-commerce just said, and is always, unlike other industries is a heavy company, it is the spirit of the Internet to play to the extreme, only need to pass the flow of information, like Baidu. E-commerce as a group buying, selling E-commerce, Ctrip's ticket service, itself this mode is not warehousing, logistics, and what does not matter what procurement, and we have to do is accurately based on geographical location, and constantly the vast amount of information, categorized the fastest to tell the entire information transactions, all online completed. So this is also very interesting.

So besides this, there are three other things that will make a big development in the life service industry, that is, mobile internet. Our geographical position to play to the extreme, so the nature of mobile Internet let 58 with the development of the city, there is a qualitative leap. E-commerce in the service industry is just a start, buy the biggest significance, not to say it discounts, but it marks all services can be sold in the internet, three years ago if a fast food to sell, to Baidu to open a promotion, it is unlikely, but the service industry e-commerce makes this into a trade. There is also a combination of social networks, we also note that business users are more and more, business users, the greater the market more useful, like a bar street, if one is not fun, then Taobao has a open is also not good to play. We also have a judgment, that in the future China's business, most of the entertainment, leisure, non-commercial business class, and the future will have business class.

Facebook is based on electronic commerce between people. Of course, this last point, why we have so close cooperation with Baidu, because from a strategic point of view, we are to solve the flow of information. First, 58 is also simple and trustworthy, because 58 is an Easy-to-use site, in 58 can not see the picture ads. 58 put a large number of people review the credibility of the information. Second, we also help people find the life around the information, we see Baidu is the integration of human information for all mankind to share. We are looking for a bar, restaurant around the information to share. We are local, real-time, and live. Can understand this, 58 is local, real-time, live Baidu.

Third, we are also directory-style search, Baidu is searching. Many libraries are to do the classification, do the portal is also the earliest classification, do search is the first classification, but is 58 is the oldest way, is directory-type search.

Four, the basic service is free. A large number of find tickets, rent, hire others charge us for free.

Five, for small and medium-sized businesses to provide accurate marketing platform.

Our difficulty: The first is geographical and category differences. If you want to keep the whole China Business Circle Information Daily Update, this is far more than a lot of Internet information changes, the whole of China's real estate information, public transport information, every day, we and Baidu cooperation Aladdin, we are updated every day. The category is not to mention, for example, there are 50 of these phones, and you are on the 58, I know what kind of you. The second is the ability of classifying and presenting information. It's also a great challenge to do classified websites. 58 is classified by region, by category, and information is constantly changing. Third, for Cuba, we are based on registered information companies, which is the basic value of product existence. So in the information quality investment there are hundreds of people, we almost all of the information technology products, there is a ratio of ten years, and then handed over to the artificial to integrate. Four, with Baidu has a very big difference, we pursue is the information update ability, our update and Baidu is not the same, Baidu is all, and the Internet in a second did not come to the Internet information how many. Of course, there are two back, just said the bigger the better. The sixth is very difficult to collect money. Unlike what is said here, may be very hit, a person will do 200 million or 300 million, how he has 20 people, you think how many people we have, each of our customers give us a year on one thousand or two thousand, our eyes are going to cry blind. So to do the life of the Internet, do the classification, the plan is not like Baidu, Alibaba like to put in five thousand or six thousand, this business you don't think, although the Internet is the information flow, but buy very high, no 500 people buy team you do not do, one months 50 million, one months have 1 million orders, three months have 300 people you want to be a guest suit, Each level of 20 people, 10 people have 10 sales team, this has to 1000 people, not to mention the promotion, not on CCTV six sets of advertising, you are embarrassed.

Of course, we have a future for the internet, the future of the internet is really the small and medium-sized businesses all received only three, Baidu, Alibaba, and we 58. So we have to work together in the future.

It is based on just about so much, we are doing a mini version of the vertical subdivision of Baidu. Our first cooperation with Baidu Alliance, I dare not say that in the Baidu Alliance cooperation revenue is the highest, with the output of our unit flow, I think we can row top three, because in Beijing to find moving company, in 58 search and in Baidu Search, are very accurate, precision is almost identical. In the world, the first time with Baidu cooperation, I contacted is Wang Tao, said that we did not work with the classification site, I will Google in the United States, the Netherlands, Russia all the cooperation, in the global scope of more than 50% of the classified Web site revenue from the search engine. Of course in China, apart from the top two, the other 80% are from the search engine. Because we are all for the promotion of small and medium-sized businesses, and Baidu itself has a large number of small and medium-sized advertising group, and 58 have this precise flow, this is a natural cooperation.

This is the search for short rental hotel booking, you see the above has Baidu ads, this is in 58 aspects of the search, this click will be far more than we now some of the media, this is the characteristics of the site.

The second, we and Baidu Open platform, box calculation is also relatively close. There was a meeting where some people said that dry SEO will be unemployed, I said nothing, Baidu is a box, we will shoot, Baidu has recruitment box, we do recruitment, if the opening has a schedule we are willing to go in, Baidu is open, we are open, followed by Baidu. So this is also thanks to Baidu box calculation, it is estimated that more than a year to 58 brought more than 10 million clicks.

Of course, this is our cooperation with Baidu recruitment of Aladdin, as well as the early cooperation of the train timetable, you can see you as a driver, Baidu will put these recruitment information also integrated into, this is out of cooperation with the open platform. We also have a place, Baidu is also the best platform for user development, we find some people who need to live, so almost participate in all the merchandise Baidu, not only so, the future included in the mobile internet, today heard Robin General introduction, we will record, Because we are also in the mobile Internet Life Class is the first major category of Web sites. So we tens of millions of of the information, including the map with Baidu will also explore, stick ah, because the place is based on the consideration, but also intend to use the open platform of Baidu to do a life class guidance. So this kind of cooperation can be said almost all-round, from the flow of income acquisition, including the user's development, product cooperation, so with all departments of Baidu, almost all are relatively good relations, but also follow the growth of Baidu. So here also wish Baidu better, Baidu Alliance more and more good, Baidu partners more and more long. Thank you!