58 Vertical strategy: To make up for the first advantage of investment and acquisition

Absrtact: 58 with the city in Friday announced a 20 million dollar stake in mobile driving platform E, today, 58 City Chief strategy officer Xiaohua in the Phoenix Technology and other media interviews revealed more investment details, Xiaohua said 58 of the city's positioning is still a platform, mainly by casting

58 with the city in Friday announced 20 million U.S. dollars in the night of mobile driving platform e Generation driving, today 58 City Chief strategic officer Xiaohua in the Phoenix Technology and other media interviews revealed more investment details, Xiaohua said 58 the city's positioning is still a platform, mainly through the form of investment mergers and acquisitions O2O vertical areas.

As early as the May 2014 strategic briefing, 58 of the same city CEO Yiu Jingbo announced that in the next few years will continue to invest 1 billion of dollars to promote new business incubation and investment mergers and acquisitions. E Generation Drive is the first investment project of the 58 city.

According to e generation driving, E generation 58 issued 7.8% common shares in the city. After the end of the transaction, 58 of the same city in E-generation does not have a board seat, but can designate an observer. E generation is valued at more than 250 million dollars in this transaction.

In the O2O hot moment, Xiaohua that 20 million U.S. dollars accounted for 7.8% of the price is not high. "E generation drive itself cash flow, order volume and user experience is better, this price is not high." On the other hand, as is currently said, the investment bubble does exist, now do invest a little bubble, a round of 10 million dollars. ”

It is understood that 58 shares in the city after 58 to give up their own driving business "58 generation of driving", 58 own generation driving business driver through the e generation of driving interviews, written, training, driving, internships, such as a series of assessment process through, you can join the e generation of driving team, 58 of the driver's traffic will also lead to e generation driving.

58 with the city in April this year, the self-employed driving business, Xiaohua said, in the investment target is determined to stop the self-driving. In fact, before 58 with the city and e generation driving relationship is not harmonious, 58 with the city involved in the driving business, there has been a burst of material said, E generation driving in 58 recruitment port was sealed, and then there are rumors that 58 of the city to buy e generation, but the two sides did not talk about.

Positioning platform: Developing O2O business with investment and merger

For the development of O2O business, Yiu Jingbo has said to the media will be from the internal incubation and investment and acquisition of two aspects. Today Xiaohua stressed, "We do not think we are omnipotent, many projects our priority is investment rather than do it ourselves." ”

In the investment process, 58 of the city will be positioning itself as a "platform" role. "Because 58 with the city from the PC has covered various categories, if not to do platform traffic, merchants, users and other resources can not be used, only to do platform access to O2O vertical products to play 58 advantage of the city." Xiaohua said.

58 the city's choice of investment projects mainly consider two aspects, one is business synergy, and the other is appropriate financial returns. Xiaohua said that all and 58 of the city's core business related to the business in 58 of the city's investment scope, such as real estate, automobiles, recruitment, decoration, wedding and so on. "We've seen at least 100 + projects by now. ”

Industry analysts believe that "58 now there is flow and capital, but the market's first advantage has been similar to e-driver vertical app Occupy, 58 to hard to cut into the market is very difficult." So the acquisition is also a good choice. ”