58 What is the purpose of joint alliance with Asia?

Ji Jiapeng newspaper reporter in Beijing

After getting the strategic investment of Tencent, 58 city quickly started a new action.

On July 7, 58, the same city signed a memorandum of understanding on long-term strategic cooperation with China United Financial Co., Ltd. (a subsidiary of Sun Hung Kai Co., Ltd. (HK: 86)), the largest foreign microfinance company in the Mainland. Both parties decided to launch the internet finance business Cooperation.

It is understood that this time the cooperation between the two sides is by UBS side matchmaking, and Asia United Finance currently has branches and 15 branch offices in China, its Managing Director and CEO Zhang Binghuang in Hong Kong known as the "father of small loans."

According to statistics, it is estimated that the scale of China's local life service O2O market will reach 418.85 billion yuan by 2015. As a local life information platform for the 58 cities, the financial platform derived in this market size, there may be some room for imagination.

Cooperation to take what you need

In fact, 58 city has always been intent to enter the Internet finance. Prior to that, Chen Xiaowu, chief strategy officer of the same city, once told reporters that the Internet banking in the 58 cities will be divided into three steps in the following aspects: First, to play the role of a platform to integrate the loan information, including banks and lending companies; Page on-line loan channel; the second step, and third-party lending companies to provide loans for businesses; the third step, for individual users to provide installments, car loans, mortgages and other services.

However, Internet finance business is not easy for an Internet company.

"58 lack of city is the financial industry experience and understanding of wind control do finance unlike us to rent or buy a commodity, bad can be returned." Chen Xiaohua 21st Century Business Herald reporter said that although the 58 city in the Internet area Some experience, but to expand into a financial sector, we must keep an open mind and work with all the best companies in the industry.

It is reported that the two parties will jointly develop a financial certification program based on the existing offline merchant certification system in the same city of 58 to grant financial certification to potential merchants that may be eligible, and UAF will also assist in the pre-payment of merchants to 58 cities in the same city Provide optional prepaid financial products.

Chen Xiaohua said that in the future, 58 cities will launch online financial channels, but the biggest innovation is the combination of finance and 58 city's own businesses, not a simple channel. "What we really want to do is to seamlessly integrate the loan into the scene. Each of the houses in the same city in the city can see that this house does not support the loan. If this house cooperates with the chain house, it will support the joint financial loan from Asia , Which means more worthy of user trust. "Chen Xiaohua told reporters that the vast majority of car loans, mortgages, consumer credit are occurring in the consumer scene, rather than looking for loans and then go to rent a house, but to find The house goes looking for a loan.

For Asia United Finance, cooperation with the city of 58 means that traffic and data are available. At present, there are over 200 million daily users in 58 cities. Each quarter, 5.5 million SMEs and merchants will log in to 58 cities. Based on these user data, Tencent's social data will also be opened up to 58 cities To ensure the authenticity of the data.

Zhang Binghuang introduction, the original United Asia commercial financial promotion is to knock on everyone, and 58 city cooperation, the financing needs of users can be achieved through the platform. "We will find customers in the future will be very simple, because their data is too large, and may not even be able to cope with the future." Zhang Binghuang told reporters.

Next land gold?

Asia United Finance and 58 city cooperation to enter the Internet finance, its intention is to copy a land of more gold. Zhang Binghuang told reporters that Ping An Insurance in 2005 began to make small loans, 2004, had talked with the United Asian financial cooperation. "As a result, they sent people to conduct an internship and research on my side. In 2005, they hired Hong Kong's general manager and four department heads to Shenzhen," Zhang Binghuang told reporters.

"In terms of data, I think Lu Jin Suo will not be bigger than the same city of 58. Although our company's strength is not as strong as Ping An Insurance, but if we can work together in the future, we will not lose to Lu Jin Su." Zhang Binghuang said.

Zhang Binghuang told reporters that "we all know that Lu Jin only a few years, an estimated market value of nearly 100 billion. Through the cooperation with the city of 58, we also hope to create a second similar to Lu Jin such a platform "

However, the 58 city is still just positioning itself as a platform company. According to 58 city introduction, with 58 city existing customer base and information technology support capabilities, as well as Asia United Finance's data analysis support and loan platform management capabilities, the future will explore the possibility of establishing a new P2P portal platform.

The so-called P2P portal platform refers to the P2P P2P channel of 58 cities with P2P access to other online banking platforms. As for UFG, a similar Lufax company is a net-loan company that launched its own P2P wealth management products.

It is understood that on the basis of further discussions, both UAF and 58 cities will also collaborate on innovations in online banking business, including potential cooperation directions such as online loan application and reimbursement, online credit review and online financing service.

According to Chen Xiaohua introduction, 58 cities now provide loans, including P2P platforms, funds, similar to the balance of treasure business, but also to pay customers to provide promotional fees and other advances. "The principle is that the risk from low to high, the implementation from easy to difficult, from the relatively easy and risk-less business to start." Chen Xiaohua told reporters.