58 with the city: Home decoration industry after the "outside heat inside cold"

Gold Nine silver Ten has been real estate sales season, but also after the real estate market decoration, home industry peak season.　　　　　　Around 11, many businesses have resorted to promotional campaigns, in recent years, decoration, home companies in the selection of traditional media "high-altitude bombing" ads at the same time, but also parallel in 58 with the city, housing, soufun and other vertical industries, such as the "smooth" soft PR communication, the golden period to increase efforts to promote. After the festival to usher in the peak season from the domestic well-known classified information site 58 with the city's life service channel to understand, 11 before and after the channel's decoration, home category posted year-on-year growth rate, the chain August the end of September, the increase in the first quarter. 58 with the city Life service channel director said, on the one hand, as the developers focus on the housing and weather factors, home decoration market ushered in the peak season. On the other hand, as building materials enterprises and building materials stores have seized the end of the "war" to get together to promote. A lot of would-be decorators are looking at this time to decorate.　　　　All the factors in the market contributed to the decoration season after the festival. Enterprise cost pressure, brewing price increase on the one hand, the arrival of the peak season, increasing demand, but on the other hand, the business industry has been rumors of price increases. With the deepening of the property market regulation and related policies, the overall situation of home industry is uncertain. Add price inflation, raw materials, labor costs, field rent and so on many times, home enterprise profits sharply shrink ...　　　　　　　　At this time, "price" has become a sensitive vocabulary between enterprises and consumers. Many companies said that the appropriate adjustment of sales price is reasonable, but under the pressure of the market environment, most enterprises are "want to rise but dare not rise", temporarily stay on the sidelines.　　　　　　　Nearly 60% of companies have already made plans to raise prices, but the timing of the implementation is still on the sidelines. Industry experts: The price increase is normal, but not the extent of the big Beijing Household Market Association, Home branch Secretary-General Liu also said that the current enterprise to maintain normal operations and market costs are rising, enterprises need to survive, development, so when the cost of the rise will be restored to the product price up.　　　　　　　But when companies raise prices, it must not reduce the quality and quality of products, and the price range should be controlled within a reasonable range. Beijing Furniture Industry association secretary General Yushusu said that the price increase will not be a common phenomenon, although the overall market response is not optimistic, but then the cost of the environment under the pressure should not be the main contradiction.　　　　　　　　Enterprise pressure is indeed very large, if the price is also normal, only the extent of the price should be controlled within a certain range. 58 City Life Service channel's head also said that the current home decoration industry has been very interesting phenomenon, on the surface, the national day after the consumer decoration demand increased, the market is hot, if the price hike seems reasonable. On the other hand, compared with the previous years, the sales of home improvement enterprises declined, the price increase for everyone to install the enterprise looks very beautiful, but notIt's not prudent to do it. At the same time, the person in charge also gives suggestions, such as the price of home improvement enterprises, should try to increase the price control within 10% of the most reasonable. In this way, on the one hand, can help enterprises to alleviate some of the cost pressure, on the other hand, consumer acceptance.