58 with the city said the month independent users 130 million 40% traffic from the mobile end

September 28 Morning News, classified information site 58 with the city today to the United States Securities and Exchange Commission (SEC) submitted an IPO prospectus. 58 with the city planned to be listed on the NYSE, code-named Wuba, the highest financing of 150 million U.S. dollars. The prospectus shows that 58 of the city's current monthly independent users 130 million, page traffic 40% from the mobile end.

Paid membership and online promotion services are the main business models in the city of 58. A paid member is a fee paid by an authenticated user, such as a real estate manager or a recruiting company. After the member attestation, can use the mass interview to notice the message and so on value-added service. Online promotion services similar to the search engine bidding rankings. For example, if a company publishes a recruitment information, if it is willing to pay a certain amount of advertising costs, then its information can be top of the line or in the search results before the position.

According to the official disclosure of data, 58 of the city's active business volume of nearly 4 million, monthly posting volume reached about 56 million per day to publish new information nearly 2 million. From 2010-2012, the number of paid merchant members were 17,000, 86,000 and 187,000, and the annual compound growth rate reached 232%. In the first half of 2013, the number of paid merchants was about 300,000.

58 the city said that 300,000 of the paid members, 28.1% of the members purchased the website's online promotion services.

The prospectus shows that at present 58 of the same city page traffic 40% from the mobile end. 58 with the city said that the fund-raising will continue to force the mobile Internet market, improve the user experience.

In the mobile end, 58 with the city launched a similar Taobao Wang Wang business-specific marketing platform "58 help." "58 help" can help merchants keep online, create mobile work platform, realize mobile phone terminal and computer cross screen communication.