5T Principles of Word-of-mouth Marketing

Yesterday to see Andy-Wizz's "Do Word of Mouth," a book is very thin and expensive, but through the beginning of the five T-letter English alphabet, gives a very clear Word-of-mouth marketing analysis framework and procedures. Speakers (talkers), topics (topics), tools, participation (taking part) and tracking (tracking), write a small text, count as records, share here.

1., the speaker (talkers) is the starting point of Word-of-mouth marketing, first of all, who will take the initiative to talk about you? Is the product of fans, users, media, employees, suppliers, distributors. This link involves the human problem, the role set. Current Word-of-mouth marketing is often based on the role of product users to launch, to http://www.aliyun.com/zixun/aggregation/8224.html "> Product trial as a representative." In fact, if the product in a slightly macro marketing environment, there are many roles to become the starting point of Word-of-mouth marketing. In fact, the company's employees and distributors of Word-of-mouth establishment can not be ignored.

2, topic (topics) give people a reason to talk! is product, price, appearance, activity, spokesperson and so on. In fact, Word-of-mouth marketing is a hype and find the topic of the process, always find a little reasonable and unexpected stunt to make people, especially potential users to talk. For the topic of discovery, marketing textbooks have a lot of tips, similar to 4P, 4 C, 7S can be used for analysis and discovery tools. The way things can be learned, relate to the effectiveness of the actual screenwriter's ability to tell the story level.

3. How can tools help spread information faster? Website advertisement, virus mail, blog, BBS and so on. Network Marketing to people feel the most technical content of the link is also in this part, not only need to have a comprehensive grasp of the characteristics of the spread of different channels, and advertising experience on the selection of tools and effects of the evaluation has a great impact. In addition, the monitoring of information is also an important link, from the earliest web site access analysis, to today's rising public opinion monitoring, the value of Word-of-mouth marketing more and more need some quantitative data support.

4. Participation in the book (taking part) refers to "participation in the discussion of topics of concern to people", that is to encourage enterprises to actively participate in the discussion of hot topics, in fact, the network has never been scarce topic, the key lies in how to find and product value and business concept of contact points, that is, contact point spread. As this year Wenchuan disaster relief, Wang Dan and Wanglaoji are both the participants in Word-of-mouth events, but the results are diametrically opposed.

5, tracking (tracking) How to find comments, to find the voice of customers? This is an afterthought, and many companies and software are now starting to provide services in this area. I believe it is easy to find some feedback and opinions with the help of these tools. But more crucially, knowing that people are already talking about you or that they're ready to talk about you right now, what do you do? Participate in their discussion of topics? Or are you trying to guide the discussion? or ignore it? (Comwit)