5w+2h= Simple Soft Writing 7 elements

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Writing in the world once on the soft written skills said a lot, also in the "let the customer impressed by how the soft wen into the" said the writer needs to see more practice, but want to write a successful soft wen is not a thing overnight. In order to help everyone economical write soft wen, the language of the world to say simple and good writing software 7 elements of 5W and 2H.

Who: Users and what are the characteristics?

Clear soft text-oriented users, that is, the audience, can basically grasp the soft writing style. This audience includes ordinary consumers, investors, the industry and so on, such as soft wen face ordinary consumers, men, 20-30 years old, just into the community, have a certain economic ability, like social and so on, then the soft wen should be in this group's preferences to write, and when the audience for investors, Soft wen should be in the description of product performance at the same time, will invest in the advantages of one by one. When the audience for the industry, the soft text should be a professional language to state.

WHAT: What do users need, and what is the purpose?

What does the user want with this soft article, to understand the performance of the product? Product-related expertise? Industry information? Such questions require a writer to understand the answers and write around the answers.

When: How long does it take the user to achieve the goal?

Time is one aspect that many writers overlook. There are many products have an effect time, such as a whitening product said one months can be significantly whitening, and another product said three months to achieve a good whitening effect, users see this comparison, most will choose the former, so soft Wen also pay attention to the role of time to users. For investors, the question of how long it takes to recover the cost and how long it will take to achieve the desired profit is a clear one. If the audience is a professional, then time needs to be more detailed, and give the corresponding explanation.

Where: Where the event occurs.

This point in a lot of soft text is ignored, the wording of the world is not to say that all the soft text should write where, but say, such as news, Word-of-mouth type soft wen, place must be. With the location, can make the soft text complete, also more believable.

WHY: Why do users do this?

User-oriented soft text, the ultimate goal is to let users focus on products, buy products, so the writer will use the product of the user's reasons and benefits written in the soft text.

How: Users how to use the product, how to use the product to obtain the best benefits?

Soft text is not the use of instructions, naturally do not need to use the steps listed, but should give users a certain use of help and use of skills to help users get a better use of experience, so as to speed up the user's purchase action.

How much: What does a user need to pay for a product?

Many products in the promotion, the majority will be preferential discounts, free trial and other policies in the most conspicuous place, soft wen also. There are free, preferential policies, it is best to write in the most conspicuous place, let users put into action. This is more important for investors. When investing in a project, investors generally understand the preferential support policies for the project, how much they need to invest, how much they will earn, and so on. Soft Wen must be explained here, will profit analysis one by one, give investors a reassuring.

This article is written in the world after a long time of soft writing actual combat summed up, do not understand the webmaster can add the text of the World Exchange QQ 371186402, reproduced please indicate this article soft writing: http://www.wenan5.com, thank you for reading, please continue to pay attention to the language of the world soft text promotion, Soft paper writing experience sharing series articles.