6 aims of website promotion and its basic coping strategies

Push a forum site diagnostics, often some friends and friends to ask about the site to promote the problem, but I found a problem, a lot of friends do not have a clear goal to promote, even their own do not know why promotion, how can there be good promotion effect? And the different methods of promotion are different. Today, I would like to introduce the website to promote the six basic purposes and the basis of the strategic approach.

First, enhance brand awareness
Many sites, especially personal sites do not pay attention to the construction of the brand, in fact, the establishment of their own brand is very important, especially when the site traffic reaches a certain height. Brand awareness is to let everyone know your site, in the mention of something, immediately associated with you. For example, when you mention the news, you will think of Sina, the webmaster will think of Admin5 and portal, a mention of promotion will think of a push.
To achieve the results that everyone knows, the most direct way is to increase the exposure rate as much as possible, you do not have to control whether users can go to your site, but must let users know your site. Here are five common branding methods:
1, soft article promotion. In two aspects, on the one hand, to write a number of sites with the site in line with the user has practical value of the article. On the other hand, what is the dynamic site, timely push to the major media related press releases.
2, cooperation and promotion. A lot of cooperation with other websites, especially brand cooperation. For example, the exchange of brand advertising, in various exhibitions to do support media.
3, landing the major web site.
4, paid brand advertising.
5, other promotion. For example, the planning of some event marketing, to accept the magazine, television interviews and so on.

Second, enhance the flow
For most websites, traffic is fundamental. But different levels of the site, the way to improve traffic is different. The level mentioned here refers to the site's own traffic base and the requirements of the index. For example, a zero flow of new stations, casually send a few soft text to bring the flow may be enough for him to enjoy. But for the station such as Sina, millions of traffic a day, has no material influence to him. Therefore, for traffic promotion, must be based on their own situation to develop a promotional plan in line with their own situation. If there is not much difference between the traffic base and the reservation index, the conventional method may be completed. If the flow of its own base and target difference is too large, it is necessary to effectively integrate their own resources to carry out in-depth cooperation and promotion, or even paid promotion.
As a result of traffic promotion methods too much, here is not one by one, we learn more on the Internet, but also welcome to discuss with the author.
Tip: This article is to push a founder Kun (pot) original, want to see more articles please search a push or kun column, reprint please retain this copyright information.

Third, increase sales
Usually sales for the purpose of promotion, common in the mall and shop, this time may not be a simple promotion, but also to integrate the concept of sales, because this time to let others know your station, or landing your station is not the most important, let him produce consumer behavior is the key. What is the key to sales? In fact, for sales, the most important thing is not to sell products, but sales people, when others recognize your people, it will naturally accept your products. He will accept the fear of you selling stones. Therefore, the promotion of this aspect should be based on the credibility and reputation of the main. For example, soft paper marketing, forum marketing, blog marketing, Word-of-mouth marketing are very good choice. Give an example of the author himself:
A few years ago I once in the Internet to sell online game Paradise 2 of the game currency, because at that time the game currency of a lot of second-hand, competition is fierce, and at that time did not pay treasure and other safe trading platform, network integrity is very low. Therefore, in view of the situation at that time, the author decided to establish brand awareness, to establish the credibility of the main, in order to drive sales. The specific method is to focus on the hot topics and events within the game, write a series of resonates or controversial articles published to the largest online game Portal: 17173. At that time wrote very frequently, almost one day, and even later 17173 specifically for the author set up a column and recommended in the home page. Should say this strategy is very correct, at that time the author's popularity and turnover in the peer are among the top, not only products can sell high prices, but also in short supply.

Iv. increasing the number of registered members
General community-type Web sites, are the main promotional purposes. It should be said that the task is more difficult, because now many Internet products need to register, users have been very numb.
To effectively achieve the purpose of allowing users to register, it is first to study the user under what circumstances will be active registration. I think a lot of friends already know the answer, only when the user encounters a particular content or resources, especially the relatively rare resources, will be willing to register. Based on this point, before this kind of promotion, the related personnel should first study the target user thoroughly, first to make clear that they most want to get those content or the resources on the Internet, especially that kind of unusual resources, then find these resources and publish to own website, such promotion will be more effective.
For example, some software cracking forums, which provide a lot of valuable registration code or crack procedures, but need to register to download, often such a forum user registration rate is very high.

V. Improve PR value
This is the simplest, is more with PR high, high weight, ranked high well-known website exchange links. Note the following four points in exchange:
1, the other side of the page chain number should not be more than 50, otherwise, no matter how high the PR value, for you do not have much meaning.
2, the other side of the PR value should not be lower than your page PR value.
3, pay attention to check the other side of the PR value is true, whether the search engine has been punished.
4, as far as possible by means of cross linking link exchange. Some friends may not understand what is a cross link, simply that your a page links his b page, his B page link to your C page. or your a page links his b page, his c page links your D page.

Vi. improving Alexa rankings
Have a high ranking of the site, is a lot of friends dream, in fact, want to upgrade Alexa rankings is not difficult. First of all, we must understand the Alexa principle, Alexa is based on the Alexa toolbar installed users access to the situation to be ranked. The answer came out, want to enhance the Alexa rankings, it is necessary to find ways to attract the Alexa toolbar has been installed to visit your site. So what kind of people like to install the Alexa toolbar? Webmaster, it practitioners, relevant media practitioners. In addition to attracting users who have already installed the Alexa toolbar, it is also a way to guide your loyal users to install the Alexa toolbar. Here are two quick ways to do this:
1, the website staff first installs all Alexa toolbar.
2, in Admin5, portal, push A and so on the website publishes the related article, and leaves the website link. Because these website's user, all is the Alexa tool bar installment rate very high crowd.

In addition to the above six, there is a method of snake balm, is seo. However, because SEO is a very professional and complex project, today will not elaborate, and finally wish everyone can be a push to fame.

Author information: kun, net name pot, push a (www.tui18.com) founder. To see the author more articles please search for a push or Kun column. Author Kun qq:21275749, new operation/promotion Exchange 6 Group: 41037223, Welcome to join.

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