6 App Application Market website Operation Promotion Method

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Nokia was finally acquired by Microsoft, really let the people eat a catty, although it is expected, but also let many people unprepared, especially those who intend to start Lumia mobile phone. For Microsoft to buy Nokia this thing, some people sing bad people sing Sheng. There are two main points of view:

After Microsoft's acquisition of the Nokia handset business, will not have the "Nokia" this brand and Windows Phone did not lose, because Microsoft and Nokia in recent years did not do well;

Second, with Microsoft's software advantages and Nokia's hardware advantages, the mobile phone industry will appear to Apple +iphone, google+android, Microsoft +windows Phone pillars situation. Nokia, with Microsoft's software and market power, is likely to return to the dominance of the mobile phone, and Windows phone can take advantage of Nokia hardware to sit on the third largest system of mobile OS and even climb up.

So, no matter what the point of view, can come up with good arguments. But as a regular user of us, Microsoft did not announce to turn off the "Nokia" brand, we can still buy Lumia phone, as long as you like, I also saw someone using Dopod mobile phone. At the same time as the Internet practitioners of us, Windows phone is still a large market, WP application Assistant, WP application MARKET, WP information forum and other software and Web sites such as springing up.

The market is big, but there are many challenges, and they spit in the days before the marketing team in the market, and Windows phone is not popular enough, especially for women. Many people just contact WP mobile phone users said they do not know where to download the game and software, there are some in the tangle of WP mobile phone is not required and the same as the iphone jailbreak or the same as Android phone brush machine and so on. Users familiar with Android and the iphone know that there are three channels to download an app, one is the mobile phone's built-in application market, the other is the PC-side handset assistant, and the other is on the application market website download. Dapai team has just such three products (Tatsu send mobile phone assistant machine version, PC version and application of the market site, chatting to how to promote the three products, I gave them some advice, any one of the largest network products are website, the website is to promote whether to force, directly affect the installed capacity and activation volume. I'll talk about 10 tips for the app market website.

Analysis of competitors

This is any website to carry out before the promotion must do one thing, the enemy can win well. Analyzing competitors can let you know where your users are, where your industry prospects are, what they have to learn from, what mistakes we have to avoid, where their promotion channels are, and so on. After analyzing your competitor, you should organize a detailed report:

1, the UI design of the opponent's website

2, the opponent's website column frame setup

3, the content of the opponent's website update frequency and source

4, the rival website promotion channel and the marketing strategy

5, the advantages and disadvantages of the opponent's website (comparison of competitiveness between the two sides)

Second, do a good job in the station structure

After the analysis of competitors, find out their strengths and weaknesses, highlighting the advantages, modify the shortcomings to the most humane and SEO to the extent to do the station optimization. In-station optimization is probably the following:

1, website UI design (main hue, page layout)

2, site title, keyword and description settings (title length, keyword density)

3, website code writing and functional design (redundant code, redundant flash, pictures and special effects)

5, Site link layout (sitemap, breadcrumbs, etc.)

Third, completes the website content

A website if only reasonable design and structure is not good, but also have users like content and services. App Market is a mobile phone app download site, such a site to do the app update in time, quantity, security, download fast. If an app downloads a Web site, not in time to update the latest release of the game and software, the number of apps, download slow, download the app malicious behavior, and so on, that such an application market only wait to be eliminated by the market.

Four, build your own user circle

People and things like to get together in class, do any one website, build their own user circle is very necessary. First, let your users discuss their own websites, from their discussion can get the user's feelings of use, the site's deficiencies, the user's expectations of the site and so on; second, the site beta, public testing, bug updates, new product release, the circle of users will be the first batch of the most active people; Through the establishment of user circles, in the form of word-of-mouth dissemination of the website brand and influence. There are several ways to build a user circle:

1,QQ Group (most direct, fastest, most users)

2, Weibo (more popular, faster transmission)

3, micro-letter (new hot products, using a good micro-letter public number can achieve good marketing results)

4, the forum (although will be outdated, maintenance difficult, but through the continuous accumulation of users, but also to a certain extent to play a very good effect, such as the millet community and the charm community)

Five, in their own circle to promote the site

Build your own user circle, then how to maintain, expand the user circle and how to promote the site in the user circle. If the establishment of a circle, not to maintain and development, then this user circle is backwater, as a fake. So how to maintain and expand it? How to effectively promote the site in the circle?

1,QQ Group is the most direct way to chat, you need to arrange one or two of people familiar with the site and products to active group atmosphere, timely resolution of users of the site and product questions and industry professional information.

2, micro-blog on the first time to release new information products, and fans interactive exchange, the use of micro-Bo held a prize-winning activities, and make full use of this customer service channel microblogging.

Whether QQ group or micro-blog or micro-letter, are the way to aggregate people together, then how to make use of these people together, it is necessary to see our marketing tools. First, the first time and users to communicate, listen to the user; second, the product new information, bugs, official activities, such as the first time to notify users; third, the indefinite time to hold online activities, offline parties.

Vi. promoting products in other people's circles

It says to build your own circle of users, while others are building their own circle. It's easy to promote in your own circle, so how do you promote it in other people's circles? Below I take QQ Group as example:

1, you must first join similar products (site) of the user circle, such as QQ group, you can understand as undercover.

2, look at the user's evaluation of the site and spit, which can be included in the competitor analysis above.

3, when the user spit the site, you can through the letters or single chat way to tell these users, our website and products than this good, full-featured and so on.

4, the implementation of size strategy, the first small chat to release advertising information, and then screenshot save, to large identity to the group to report the trumpet, while pasting the screenshot when the evidence, waiting for the trumpet is T, at this time you can please the group, and perhaps a mixed administrator.

Many methods, we can do a lot of research, in fact, the idea is very simple: undercover, watch, poach, borrow rise, and then dig a corner.

Above six points, is I to the app market some opinion, certainly has the friend to ask, did not talk about the keyword optimization, the search engine ranking aspect thing. Yes, no mention does not mean unimportant, but can operate mainly to marketing as a supplement. Strong Service site, should be more to the word of mouth, and do not have too much tangled search engine rankings and so on. Very simple a truth, mother has not taught you not casually downloading things on the Internet, to download software must go to a good reputation of the site to download? Finally, mention the article mentioned in the http://www.wpapps.com.cn market, the use of WP mobile students can pay attention to.