6 basic points to be noticed by the novice building station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First: Clear site targeting

For the purpose of site positioning, everyone said different, but overall to let everyone have a clear goal to do, if your goal is just to show off or entertainment, can not be done so grand, I believe that we do the purpose of the station in a sense are from the entrepreneurial or enterprise building stations, There is a sentence in the inspirational study: action is greater than choice, choice is greater than effort. Why do you say that? We look at life, a lot of people to the life of the average person, and there are many talented people, through a variety of verification found that the results, from their original choice, if the original choice is to be a thief, then the result must not be good. We are not difficult to find, it is not difficult to understand the truth, so only the right choice, will have good results. The reason to do the website is the same, we need to synthesize all kinds of information, analysis and summary, find suitable for their own development direction, predict the ultimate goal, here also needs a kind of painting the spirit of the pie, we do a lot of webmaster to do the station in the process of deviation from the development of the discovery itself is to do the bearing of the site, Regardless of the impact of the search engine alone, that is taboo. So set the goal in accordance with this direction of development, can not loose two days three nets.

Second: Register the domain name

Through various aspects of the preparation of the argument, find the direction of their own website, now need to start doing the second step of the site, register the domain name, register the domain name need to note the following: 1 Simple memory 2 highlight the category of the site 3 domain name category to choose a good memory of the domain name allows your users to easily remember your site, Convenient to visit again next time, For example: 163.com,baidu.com, it is clear that both classes are very easy to remember, the site's domain name should be possible to highlight the type of site, some large-scale comprehensive web site often to digital, pinyin to do brand marketing, and small and medium-sized sites, so that users can determine through the domain name site is what to do, such as IT168, very It is clearly about the IT industry, the choice of the suffix of the site should be based on their own industry to choose to have COM cn net org com.cn, and so on, most of the Web site is the end of COM, the network name also like this.

Third: Server Selection

The server is related to the future development of the site, this is my personal experience, good server let you carefree, can go to do website operation promotion, and a security and so on all aspects do not too good space, let you very depressed, several times, think of those in the middle of the night up to the server to call and no answer when very depressed. Therefore, we recommend that you choose some strength of the company, the space is relatively stable IDC business, so you can save a lot of trouble!

Four: Website production

Website production we need to pay attention to the following aspects:

1 The choice of the source code now there are very many mature codes, we can not have to set up their own team to the High-profile writing Code, Forum class: Discuz phpwind Bbsmax are good forum procedures, and almost all the interactive elements have, Do not have to use the very aspects of the plug-in form to do expansion. CMS Category: Dedecms Empire, etc. are experienced years of development, many excellent programmer wisdom crystallization. There are other people can be found in the webmaster download channel look. In this way, we not only save a lot of cost, but also save human resources and time, we put these human time to other links, such as promotion.

2 Web site installation Configuration server environment, we can search for learning and learning, here need to pay attention to the site's directory permissions to strict control, the specific installation process, you can refer to each source of instructions to carry out!

3 The design of the website structure is more important, a Web site to make, must have a reasonable structure, on the one hand, improve the user experience, on the one hand to facilitate the search engine spiders crawl, many source code although in this respect did a lot of work, but still want us to redesign the processing, homogenization of the template too much, is not conducive to site optimization, so no matter is the navigation or any other direction to be revised, this point we can refer to Baidu SEO suggestions, reference modification. Here we have to pursue is the code to streamline code, improve the speed of loading Web pages, as far as possible using div structure, JS class as far as possible to the bottom of the page, about this kind of article is more, we can retrieve.

4 keyword selection This is related to the site can be accurately displayed to the user, can search engine to get good rankings, competitive keywords, will waste you a lot of time, not necessarily have good results, so here's the choice is very key, We can look at Baidu's web2.0 optimization proposals in order to better development.

5 The construction of the content of our recent several major changes in Baidu can be seen, but also from the official note that the provision of high-quality, as far as possible the original article, do not engage in collection and machine generation that kind of ghosts can not read the article, to show the content to users, not search engines.

6 URL to standardize the standardization of URLs, it may be static, dynamic although can be crawled, but the effect may not be so good, such as xx.com/news/index.php?id=1200 and xx.com/news/1200.html

7 Site Map Production site Map is a necessary thing for the site, user-friendly and convenient search engine spiders crawl

8 robots.txt production for those who do not need to be crawled can use robots.txt file restrictions, specific you can search robots.txt file.

9 404 page is made for deleted articles should return 404 status, and add 404 page feedback to the search engine has been deleted. There are other details you can look at the relevant content.

V: Website Promotion

Everything is only owed Dongfeng, after the previous steps, we have reached the operation of the promotion of the steps, the promotion of a variety of ways, such as forum promotion, QQ promotion, Baidu bidding, business-to-business promotion and so on according to their own situation to choose the appropriate promotional channels.

Sixth: Keep going

Rome is not built in a day, the network era let us less calm, a few more impetuous. The diversity of information that fills our brains, let us form a change in the habit of Sns,sns, today want to do a forum, tomorrow to do is not built and want to do, this can not, we look at the existence of the results of the site, are the results of adherence, if given up, on the naught, So make a decision when you must choose good, once the decision is not to change, believe in their own decisions, adhere to, as long as the correct method you will be able to succeed. Source: Balance Line http://www.tianpingxian.com Reprint please specify