6 brands of Procter and Gamble open Facebook stores

Recently, P&g has opened a Facebook store for its 6 brand products, &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Tide,gillette, Olay, Gain, CoverGirl, Luvs and Febreze, unlike last year's collaboration with Amazon, chose Pfsweb EStore this year, p& The purpose of setting up a store on Facebook is not simply to increase sales, but to figure out something else:

1. In-depth understanding of user behavior

The 6-brand Facebook stores are supported by eSTORE, and the company wants to work with estore to delve into how users interact with the brand, which is not intended for sale;

2. To provide users with shopping convenience

By opening a Facebook store, users can buy the Procter and Gamble brands without having to leave Facebook, a convenient service for the user, as if they were going to the countryside, where the user would have to run, and now P & G sent the goods directly to Facebook.

3. The attempt of socialized electronic commerce

Many companies are trying to maximize the use of social networks to serve businesses, whether it be marketing on Facebook, or selling directly on Facebook, with only one goal to integrate their business as much as possible with existing social networks, to buy things on Facebook, Perhaps the user's preferred way of shopping in the future. Who knows.

So, a lot of people ask, does it make sense to open a shop on Facebook? I think there should be a lot of significance, if you have to sell for the purpose, I am afraid to let you down.

Other screenshots:

Gillette's Facebook store screenshot

CoverGirl's Facebook store screenshot

This article link: http://www.socialbeta.cn/articles/pg-launch-6-new-facebook-stores.html
Reference article: http://socialcommercetoday.com/pg-launch-6-new-facebook-stores-live-learning-labs-screenshots/
Compiling: @puting