6 Core recommendations for new station construction

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1. Selection of procedures

The first step of website construction, choose the program that suits your website. To blog, for example, the most popular blog program has two, WordPress and Zblogg,wordpress is the most famous and most users of the blog program. Its installation process is very simple and intuitive, any rookie or master can easily handle. WordPress Big to the enterprise application, small to private log, omnipotent, but you have to be familiar with the entire program function is still a lot of effort. Zblogg is focused on the blog program, not only simple installation, function is also easy to operate, suitable for the novice webmaster just getting started. Static Web site is the most suitable for search engines, the above two programs can not only dynamic Web page static, there are SEO plug-ins, conducive to website optimization, so that search engines faster collection site. If you have the ability, it is best to build your own website, because search engines like the new Web site structure.

2. Website Theme Positioning

As the saying goes, "The surgery industry has specialization." "When you build a Web site, don't biting, eat into fat, and finally die; unless you are an almighty, you don't need to read this article." For example, my station, to "Nanjing seo" as the theme, Research and learning SEO skills. Website construction is like creating a company, the company just built, must have its own flagship products, focus on the main industry, and then slowly sit strong, extended sideline, Baidu, Alibaba, Tencent and other internet giants is so.

3. Choice of key words

This is the site optimization of the important work, because once you have identified the key words, and then want to change over, it is necessary to pay a substantial price. It's also tricky to choose a keyword, for example, your site is to SEO as the theme, "SEO" This keyword you do not add, because in the first page of Baidu, the top two is bidding ads, the back of several are already sitting up to the SEO industry giants, you are desperate to not squeeze in. Then we can choose the less competitive keywords, such as local name +seo, this station is so, "Nanjing seo." There is a long tail keyword, "SEO skills", "SEO technology" and other long tail keyword, although the flow is small, but add up, can bring a considerable flow. Recommended Tools Baidu Index, Google webmaster tools, online free keyword search tools, the other is your search habits to grasp the user.

4. Website content Construction

New site, do not rush to promote, exchange links, the basic content of the site to establish. The user experience is very important, imagine, you through the search engine or advertising to a website, but the content is very little or the quality of the site is difficult to see, you will come to this site again? Pre-site should have some high-quality or eye-catching content, in order to attract netizens return. There is SEO, there is no site content, the site is a garbage station.

5. Construction of website structure

The construction of the website structure is to be more advantageous to the search engine's collection. The directory of the site as little as possible, generally in the three-level directory, three-tier directory is the highest search engine searches, more than three layers of the search engine is not conducive to. What is the three-tier catalogue, take this station as an example, the first level directory "Www.***.com" that is the homepage, the second level catalog "Www.***..com/xxx" that is classified directory, the third level directory "Www.***..com/xxx/xx.html" is the target page. If your site has a lot of content, you must have a multi-level directory, then enable the two-level domain name, the second level directory with a level two domain name. What is a level two domain name, such as "www.***." Com "is the top-level domain name, that" ts.***. Com "for level two domain name, form such as" xx.***. Com ".

6. Plan for the development of the website

After the website is built, it is not to be thrown over there regardless, change over time, it can be ranked on its own name. Website construction is only the initial stage, the maintenance of the site is important work, to make long-term plans for your site. such as the site update frequency, the general weekly update, daily update is the best. Article quality, original best, False original also can, avoid plagiarism. PR value of the site to enhance the number of weekly or monthly exchange links, weekly or monthly increase in how many outside the chain. Friendship links are best to audit their own add, should not join the link factory (refers to free automatically add links). There are many ways to increase the chain, the Forum signature, blog message, forum message, there is a high quality of the article to the weight of the site, so that the major sites, forums reproduced, this is the most effective and rapid increase in the external chain method. Website promotion, QQ Group promotion, forum post replies, blog promotion, soft text promotion and so on.

Website Construction is a long-term work, avoid loose fishing, insist is kingly! Author: Nanjing seo original address: http://www.seochina1.com welcome everyone to reprint common exchange.