6 elements to be mastered in internet promotion of industry websites

Industry website is the so-called industry portal. Can be understood as the "door + Home + Road" the collection of three, that is included for more industry enterprise design services, rich information, and powerful search engine. "Door", that is, for more industries and enterprises to provide services to the door.

According to statistics, experience 1998, 1999 and 2003 entrepreneurial Peak, by the end of 2006 domestic industry site has more than 3,000, is expected to reach 4,510 by the end of 2007. Growth has also risen from 28% to 35% from two years ago, and is expected to grow by nearly 50% per cent in 2007.

For practitioners, profit and financing is undoubtedly a booster for greater development space, the lack of any one, may still go on, if both are immature, then the development encounter to the "ceiling" seems to become a necessity. And for the development of the industry web site "ceiling" problem, the Chinese Network database CEO Haibo that: "The main reason for this situation is that the industry site is just to build an e-commerce platform, they enter the threshold of E-commerce is very low", "so the real business-to-business e-commerce should be like Wal-Mart, Carrefour, Truly in the online bulk purchase, and the traditional industry close combination, otherwise it will not play. ”

In fact, whether it is the traditional industry to seek the internet opportunities, or the Internet in the traditional industry to explore the development of space, in the country has been a dozen years of development, although only the birth of Ctrip, Alibaba, such as a few benchmarking enterprises, but the Nuggets are still enthusiastic not to reduce, In addition, the number of small and medium-sized enterprises to 4200多万家, the number of Internet access exceeded 160 million, and maintain sustained growth, standing in a positive environment, it is no wonder that practitioners and observers have come to the unanimous conclusion: the Internet and the traditional industry is one of the development of the Internet, but also a revival of the traditional industry

It should not be overlooked that professional areas such as legal services are relatively low in operating costs and do not involve issues such as logistics. and involved in the logistics industry E-commerce site if still want to open shops for users, hair supply and demand, rely on members to make some money, making the flow to earn some advertising fees, as the mind more into how to do "offline service" this piece. Of course, once related to offline services, its cost is not virtualized operation comparable, this is also a number of industry sites have encountered bottlenecks. The breakthrough of this bottleneck, but is the opening of cash flow channels, supporting line of business support lines, a lot of times, this is a forced choice, one is to solve the survival of the present, one is to seek future long-term development.

Several elements of a site's success to operate (from the perspective of the customer visiting the site). We can simulate the process of customer travel, a customer traveling through the Web, accidentally through search engines or online advertising, or other ways to find your site

1, know:

To let customers find you know you, this will be through the Internet advertising, other forms of advertising to promote, but publicity is a very expensive thing, if you want to not spend too much money, and want to have good results, that is to do SEO. So SEO is the foreground technology, is a kind of how to let customers quickly find you a technology. SEO is not cheating, SEO is the basic work of website operation.

2. Accept:

To allow customers to accept you, a site to allow customers to accept, one is from the visual (information of visual perception is divided into color, shape, size, orientation and other factors), the other is from the auditory (the site is best not to add background music), and is from the content of information, that is, information architecture, customers can easily find the information he wants. The last is to let customers accept the operation, that is, customers will not be very difficult to use, will not lose direction, will not be overwhelmed, will not wait for a long time did not open your Web page, this is the so-called user experience design.