酷6网 encounters three deadly entrepreneurial crises

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酷6网 CEO Shanyou

On the evening of April 29, 酷6网 CEO Shanyou in TechWeb, magnanimous Consulting and Tencent Science and Technology held "it Longmen" said, since the founder of 酷6网 so far, has encountered and resolved three fatal crisis: Content crisis, income crisis and flow crisis.

"At first, when there was no office, the 56 and the potato offices were there, they were a few years ahead of Cool 6, and the biggest problem we faced at first was the content crisis, so what did the user do with the content?" Shanyou recalls.

Shanyou said he met an expert, under his guidance, came up with a content provider to share advertising revenue model, called "Money together." According to his introduction, the current cool 6 original creators have more than 100,000, half occupation of two thousand or three thousand or so, daily video upload amount to more than 80,000.

After proposing to share the advertising revenue model, shanyou a second deadly crisis: the income crisis.

"The sharing of advertising revenue model is good, but at first, Cool 6 no money to users, no way to promote the ' sharing ' mode." He said that he had been blindfolded again.

In order to quickly increase the company's income, cool 6 launched a user to participate in the production of advertising marketing model, that is, the customer's products implanted in video works, so that users participate in production.

Shanyou revealed that there are currently 100 advertisers, the 07 advertising revenue received about 25 million.

For the third flow crisis, Shanyou said that by virtue of his previous experience as Sohu Editor-in-Chief, quickly found a solution.

Cool 6 First choose to work with Sina, NetEase and other companies, and then with Baidu to establish cooperative relations. By the end of the time, cool 6 flow over 6 times, Baidu became the biggest power, then smoothly got the financing.

In addition, Shanyou expressed his views on the issue of video regulation in the department. He thinks, we do not think too much, the whole industry common problems for individuals, sometimes opportunities, so stick to go forward, the road naturally came out.