6-month WiFi socket product development and entrepreneurship sharing

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Introduction: WiFi socket, a very creative starting point, the function is also practical, a lot of things only real experience, have a certain say. From simple to do foreign trade adjustment over the 6 months of product development experience-from the initial concept design to the final product formation, so that their own growth a lot, with you to share the main process and feelings, may have some reference meaning.

Background：

After graduating from a hardware company in Shenzhen for two years of foreign trade, which intermittent one year in Europe to open up the market and set up a local branch. Feel that there is no room for improvement, the resignation of their own entrepreneurship, more than a year of creative home of foreign trade, is also a natural process.

But their foreign trade business has always been in a tepid state. On experience? On the customer, whether it is a friend or a relationship that has been established, there are many. On the product? This is always an indelible heart.

Because of the lack of good supply, many times the business has been quite embarrassed: delivery problems, quality problems, price problems ... And in turn with orders to find factories but often thankless.

The problem is to solve the problem is the normal pace of entrepreneurship, has been thinking about how to solve product problems.

"Gorgeous" transformation, only for better survival

Entrepreneurship is a constant trial and error process, the wrong adjustment position to start the next attempt, until one day to go right, or in the time of failure to fall quietly. Especially in the internet age, the Chinese form of trans-boundary prevails, it is possible to survive, and only wait to die.

When the company supports, I think marketing is the most important. This is still true, just have to have a premise is to have a product as the basis, this is the initial control.

Coupled with the ongoing combat understanding of the Company's operations, really understand the need to survive in the long run, for trade integration is a necessary form, and the supply is precisely the beginning. Of course, if you can find a only peace of mind to do the factory cooperation is also a good choice, but this part of the need for luck in a lot of ingredients, in a search after the stranded.

Finally, after weighing the pros and cons, determined to change, start their own development and production of products, which means more money than money, combined with time and money, there are only a few trial and error opportunities.

Product positioning, bad start 1/3 success

A few weeks from the industry to the category last to a specific product, it is true that every step of the choice is not an easy thing, from measuring their own advantages to the analysis of market forms.

Because good starts are half the success, but in situations where there is no good start or no certainty, making decisions is more important than choice.

Considering the heat of the mobile internet and the team's familiarity with software and hardware and good feedback from the market, we chose a WiFi socket as a starting point for foreign trade.

A mere two months ' time brings us enough growth:

First he chose a local technical team (20,000 dollars), then a company in Shenzhen, and then went back to a big local company through alumni relations.

Back and forth through too much, and it is the two months of time and 20,000 dollars in tuition fees (so two times close to the hang), let us develop the product of the road into the door, of course, there are several luck component.

So in the absence of a good start, choosing a bad start may also be a success 1/3.

This reminds me of Churchill to learn painting experience: to the White Paper has always been unable to do, his teacher is also a figure to see the problem, directly with the paint first splashed up, so he can finally start to ease the bold to learn and create. Finally, we began to develop a new product in the light of the inspiration of a picture.

Development and design, never professional to "professional"

Flips's business does not have much to do with big designs, and making products requires choosing a design team or designer. This is beyond our ability, at least at first, to think that we can provide only embryonic ideas.

So from various channels (Taobao, Pig eight precepts, Alumni Circle, Friends Circle, etc.) to find the right talent.

After screening and comparison is found a reliable part-time designer. From the initial idea of communication, to the basic completion of 3-D data, a full 60-day time (originally planned 10 days to finish the design). Deeply appreciate how unreliable the oral idea is to describe it with a similar object.

Finally helpless can only spend their time as a graph software to make a basic presentation diagram inside and outside, which once again proves that the human potential is endless. With simple graphics and text so that communication is going on, of course, this is only the beginning.

As in the past, there are so few designers in China who have their own ideas, and almost all the improvements have fallen back on us. Also let us finally understand, in fact, design the most important thing is thinking, now most of the domestic designers are more just playing the role of tools.

Open mold production, communication, waiting ...

By the end of this process, I have probably realized how much the gap between design concepts and products is.

Data statistics, the annual Red Dot Award 10% can be converted into a product is already pretty good, which is one of the most important reason-theory and practice are completely two concepts.

Despite playing a lot of 3D hand as a reference, but the open mold process is still long. Communicate repeatedly, then wait for correction, so loop. Almost let the control drop to a trough ~ ~ completely uncontrolled. In order to prevent the idea of plagiarism, have to choose a familiar master, some things have to compromise, such as time.

Supply links, customer bullying shop vs. Shop Bully

To ensure product quality, the supply of raw materials must be well controlled, so it becomes important to find a reliable supplier. Of course, we are still a small manufacturer, the inevitable need to face the embarrassment of shop bullying scene, at least thousands of single for them too small and too small.

In order to improve the quality, into! But the store is just a bully, not with the direct link (originally 15 days of overload can spend one months, the original 10-day power line can also be used to one months, said yesterday has been issued can continue to repeat yesterday's story), the only consolation is that the quality is at least guaranteed.

The end of a story means the beginning of another story-marketing.

Of course, first of all summarize:

Things are always interesting, finally, we are also accidental opportunities through the circle directly to find a large socket and line manufacturers, all the things to them to deal with, in addition to some of the early interaction and modification, suddenly feel the world quiet, we can return to their good position.

The six-month experience has been extremely rewarding, but the price seems to have been a little bigger. So it is also one of the reasons why the students are educated and have small farmers.

In the case of business, if you can not be very comfortable with people, not willing to authorize everything, you will live very tired effect may not be good more important is that the company's life is not long, because it is entirely based on your time and energy.

or to return to professional people to do professional things, rich people together to earn. If you consider plagiarism, then a number of core components of the control and follow-up thinking of the continuous follow-up is good, after all, offensive is the best defense.

Thank you: Shen Race | www.naworld.cn

Source: Lou Blog (micro-letter: QQ13340454), reprint please keep the source!