"6 people row" blog marketing and Community Marketing operations summary

March 25, Hangzhou people and the first phase of the "6 people" activities in Wen San Road on both sides of the coffee held, this period of activities to "http://www.aliyun.com/zixun/aggregation/8427.html" > blog marketing and community marketing Operation Application "as the theme, Blog marketing and community marketing, the topic of choice, operational skills, user guidance, event control as a topic of a broad exchange. In the course of the activities, some of the friends present their views on blog marketing and community marketing according to their own practice. The current event friends include: Popcorn Network Division director Zhang Yuzhen and his wife, Zhejiang Metropolitan Network Content Development Center Bank, led global Online (ledgb.com) CEO Zhang Shunan, led global online network director Zhanghangyan, Kam State, general manager Zhou Ziyu and Marriage network. In the theme discussion, Popcorn Network Division director Zhang Yuzhen that blog marketing and community marketing must match the event hype, otherwise the effect will not be too obvious. He takes his experience in recent years as an example, and thinks that community marketing should choose different Community promotion forms (soft and hard advertisement) according to the different promotion objectives. At the same time, Zhang Yuzhen that the Internet Community marketing and blog marketing should pay more attention to the TechWeb, the above two sites for the target group more clearly, and the high rate of reproduction. Zhang Yuzhen also believes that bloggers between the hype to focus on the quality of the blog and the operation of the way. He especially think that the event hype need to find and grasp, he also to the business SNS website for example listed the business SNS website marketing gains and losses. As a senior media person, the bank is not optimistic about a single community marketing, he and Zhang Yuzhen also believe that the Community marketing and event hype to match. The bank believes that the community marketing from the simple can be achieved through the top marketing, soft footnote, etc., but to truly achieve their own community marketing results, the proposal to cooperate with the traditional media or well-known network of events hype. As for blog marketing, the Bank of the famous blog commented that the hype effect better. At the same time he put forward a proposal that can be tried: similar to the purchase of the owner of the article to promote the rights of the method will achieve the scale of blog marketing effect. Communication, E-commerce experts, led global online operations director Zhanghangyan Pay special attention to Community marketing Word-of-mouth Control, he believes that community marketing is a low-cost, worth trying to promote the way, but if in the community marketing of events hype control is not enough, marketing perspective and improper marketing methods, Community marketing will play an appropriate role in its reverse. Zhanghangyan is very concerned about blog marketing, he believes that the spread of blog marketing, circle of concern and blog marketing soft quality should be a blog marketing evaluation of the effectiveness of one of the criteria. Zhanghangyan that if the number of soft text to complete and not selectively let many bloggers write a large number of low quality soft wen, this kind of marketing effect is not only very bad, at the same time will be the company's own brand formation injury. In the pleasant discussion, the industry E-commerce experts, led global online CEO Zhang Shunan, Jin Bang Marriage network general manager Zhou Ziyu on blog Marketing and Community mode selection, topic selection, event control and other published their own views. They agree that the low cost and efficiency advantages of Community marketing and blog marketing suggest that they can be tried in appropriate conditions. Participating experts pay special attention to the Community marketing and blog marketing in the event control and Word-of-mouth Transmission control, that if the event on the hype control is not good, easy to have a negative effect. This period "6 people row" activity in the friendly, relaxed environment to the blog marketing and the Community marketing application has carried on the meaningful discussion, has aroused the person and the net member's attention.