6 suggestions on how to do social marketing by electric dealers abroad

"Http://www.aliyun.com/zixun/aggregation/32866.html" > Billion power Network news November 30, Digital Jungle director Zhaohao in the 2012 online retail annual meeting for Chinese electric business enterprises in overseas social media marketing gave some advice:

First, customize your social media page. In his view, some customers generate pages to generate pages, rather than making the page based on customer needs and products. He believes that in social media, the user more attention to visual things, so if you can social media page and the organic combination of their products, traffic, brand promotion are very helpful.

Second, the time and timing of posting should be appropriate. Zhaohao thinks, the enterprise must guarantee at least one day to send a paste, otherwise the customer freshness feeling is difficult to maintain. But if you want to post a day, you need to pay attention to the timing of posting, for example, in the UK, usually employees are returned to their desks after dinner to see something online. So, if for British customers, at noon to eat time posting effect is better. In Spain, people have a two-hour lunch break, so some are either going home or go to a bar or restaurant instead of sitting next to a computer, which is not the time to promote social media for Spanish users at noon.

Third, to overcome the problem of jet lag, quickly respond to customers to ask questions. Because customers habitually think that the internet is relatively fast, so in response to customer questions, not only to reply, but also fast. If the customer posted a and product-related issues, after seven or eight hours or even a day after the reply, in fact, the effect will be much worse. No one will wait so long, so for Chinese enterprises to overcome the jet lag problem, do a good job in marketing.

Four, do promotional activities and lottery. In particular, when there are short-term goals to be achieved, such as the number of customers who want to raise Facebook's liking in the next one months, such hard short-term indicators can be done with the lottery, but not frequently. A popular promotion in the UK is to send an ipad, a ticket to a foreign country (such as New York), or a free suit for a hotel.

Five, for the user to output some can improve the quality of life content. Social media is more about using content to communicate with customers, and often customers expect to get some content from vendors and businesses to improve their quality of life, such as how to make the Christmas tree more beautiful and cheaper to decorate. In this case, you can use a different strategy, can have video content, can have text, picture content and so on.

VI, integrate your website card into social media. Companies to the official website or the link to the Internet site to social media, at least two benefits, the first can be directed to the consumption of people there, another Google and other search engines can also see your social media links.