酷6网 to innovate marketing across platforms

Commercial News (reporter Kim Cho-li) by the 酷6网 full interactive live broadcast, with the Shanghai General Motors cooperation "0 away from the new engine" event recently issued the most eye-catching seven car awards. It is reported that "0 away from the new engine" activities, moved to Beijing, Shanghai and Guangzhou, a total of 6 stations, for six months. The entire interactive activities have been using the 酷6网 online live technology, will be the scene of the situation to pass to the net friend, online quiz to participate in the interaction of fuel consumption, won the car award. Interactive thematic activities on the line since the total exposure reached 1.606 billion people, millions of netizens witnessed the live event.　　The event also won the 17th session of the Chinese Advertising Festival Media Innovation Marketing Silver, Iris Media Marketing Award, has been widely recognized by the industry. Zeng Xingye, vice president of 酷6网, said 酷6网 used wireless microwave technology to move live online, which was the first innovation in the internet marketing industry and automotive marketing.　　Through multiple mobile video live broadcast, the entire driving situation, road conditions, driver's driving status and even the car dashboard data are displayed to netizens in real time, realize the activity of authenticity, fun and on-site sense. Marketing experts said that the Shanghai general "0-distance new engine" activity is an effective cooperation between auto enterprises and new media, Shanghai General through a novel way of communication to achieve effective transmission, 酷6网 has realized the video live technology innovation to achieve a win-win situation.